Have any of you approached a market whit zero competition and what did it take to educate home owners about your service? What was their initial respond, how many roofs did you have to clean in order to start gaining trust?
I am asking because I am in area with no competition and tons of dirty roofs. This service is definitely needed but why isn't anybody else offering it?
Back 20 years ago, there were no non pressure roof cleaners here in Tampa to speak of. All there was were pressure washers ruining shingle roofs.
I went door to door, offering free, no obligation demonstrations, and I sold the hell out of my services. Once one customer got his roof cleaned by me, I went on to his neighbors, and they were easy sales then.
Start an adwords campaign with a website that explains what you do. You need photos to make it clear. The pay per click will be dirt cheap. There will be a very small percentage of the population in your service area looking for your service, but the ones that do will be yours. It will grow slowly but surely. You will get business from soliciting but for the most part people take you for a snake oil salesman when you are the one approaching them. Work for cheap to get good photos in the beginning.
Follow these guidelines for almost guaranteed success:
It's called market awareness. For people to hire your services, they need to know that it exists. Find effective ways to make that happen in your market.
Charge a premium for your value added services.
Fill out your signature on the forum so everyone know who you are and where you are. You'll get more guidance and answers that way.
Work your ass off.
Be a business owner and not a 'roof cleaner'.
Reap the rewards and work your ass off even more.
Look forward to winter so that you can take a break and get some rest
You allways have the coustomers best interest at heart , if you are truly honest , in that , the coustomers will feel that and it is easy , when you do get a cleanning job , do a great job , and make every coustomer a salesman for you and build on that , it works I have done it for 35years Dabber
Roof Cleaning Northern Virginia (571) 250 9650 wrote:
Follow these guidelines for almost guaranteed success:
It's called market awareness. For people to hire your services, they need to know that it exists. Find effective ways to make that happen in your market.
Charge a premium for your value added services.
Fill out your signature on the forum so everyone know who you are and where you are. You'll get more guidance and answers that way.
Work your ass off.
Be a business owner and not a 'roof cleaner'.
Reap the rewards and work your ass off even more.
Look forward to winter so that you can take a break and get some rest
Done. Thanks for pointing it out. I had filled it out at the new forum and didn't realize I needed to do the same on this one.
when i first joined the rcia, I nor anyone else around here to my knowledge had heard of roof cleaning. years later i did find out that there were a few contractors in certain areas that would clean roofs with S hydroxide. i have had a lot of luck where i live. it is very rural. the biggest thing to overcome is getting yourself in front of customers and building their curiosity enough to listen to what you have to say. like another poster said, til i convince the homeowner otherwise, i'm just a con man. if you show them the value in what you are doing and that you are providing them with a NEEDED service, they will jump on the roof cleaning bandwagon. another thing that i've heard alot of guys talk about is that they hate when the homeowner is outside with them or watching them. i agree it can make you a little self conscious BUT if you take the time and explain what youre doing and explain the process, etc to them while youre doing it, and make them feel like they are part of the roof cleaning experience, lol, i promise that most of them will become your biggest salespersons. ps- sorry for my grammar, capitalization, punctuation etc lol
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when i first joined the rcia, I nor anyone else around here to my knowledge had heard of roof cleaning. years later i did find out that there were a few contractors in certain areas that would clean roofs with S hydroxide. i have had a lot of luck where i live. it is very rural. the biggest thing to overcome is getting yourself in front of customers and building their curiosity enough to listen to what you have to say. like another poster said, til i convince the homeowner otherwise, i'm just a con man. if you show them the value in what you are doing and that you are providing them with a NEEDED service, they will jump on the roof cleaning bandwagon. another thing that i've heard alot of guys talk about is that they hate when the homeowner is outside with them or watching them. i agree it can make you a little self conscious BUT if you take the time and explain what youre doing and explain the process, etc to them while youre doing it, and make them feel like they are part of the roof cleaning experience, lol, i promise that most of them will become your biggest salespersons. ps- sorry for my grammar, capitalization, punctuation etc lol
Here in Tampa Florida, the black stains on roofs are such a bad problem, that people are made to get their roofs cleaned.
We have a built in market down here now, but it was not like this, when I started cleaning roofs, over 20 years ago.
Basically, I did many homes of painters and roofers for free, then went door to door, offering free, no obligation, non pressure roof cleaning demonstrations.