The Roof Cleaning Institute Of America Training & Certification Forum
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waxman18324 wrote:

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Dan,

As you know, I have continued our newspaper advertising through winter in an effort to generate awareness and business. I can say without reservation that it has been successful, as we have lined up work for the spring down in the Slate Belt and parts of the Lehigh Valley.

Like you, I will be doing EDDM in the gated/secured communities up here, as it is the only way to get the word to these homeowners. Most of these communities only have a central mailbox (es) at their clubhouse. Contractors caught doing rock flyers will be arrested for trespassing. We will also advertise in their HOA newspaper or website. We will provide free demos and lecture to the HOA membership if requested.

We will continue with our rock flyer program, to accessible homes, as it has paid dividends in the past.

Yes, I am finally going to shoot the lock off my wallet and get a website done by the Divas.

We use various forms of signage at key intersections, where my friends own businesses, to generate awareness/business.

I am joining Business Network International, which will allow me one on one access to our most successful business and property owners. In addition, I am joining the local chamber of commerce.

The bottom line is I am going to be hitting the consumers from every side. Most individuals have to see your ad several times before they act on it. As Sy Syms said, “An educated consumer is our best customer".

Hank (A saint I aint, a star I are)

 

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 I like your approach and believe it will have legs. EDDM does work but it depends on the area. They work better on the higher end locations. One has to remember that the common middle class is having a hard time and won't spend money to have a roof cleaned, in most cases. As for your web site. Laura did both of mine and they are doing great. She also did the professional roof cleaners assoication which is doing well. I personally highly recommend her. Check out this link: Greencastle Service Sites

Good luck.