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Roof Cleaning Long Island N.Y 516-763-4108 wrote:

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Sorry just one more thing please...Joe I cked your homes you provided and the average income in both zip codes is 35,000 also one area you should not walk alone at night. I see you are in one of those areas as well, where the average house value is under 180,000. Here in low life ville the average home is 450,000 and average income $80,000 hmmmmmm your right your doing well.

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your not very smart if you think i live in those homes.. i said RENTALS... try reading more before you type... if you want to know where i live.. you can google Ivyland Pa.. bucks county.. and then you can see what homes were i live cost..  i blacked stuff out because i honestly dont know who the f-ck you are. and you dont need the details about me.. 

I still think our jealous.. its ok though. i feel bad for people like you.

Diamond Roof Cleaning New Jersey (1-800-Roof-Clean) wrote:

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Joe enough is enough you have said your peace and now it over. This thread went into the totally wrong direction.

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Woah!

I think that dude that threw the rock coupon on my lawn is my landlord.

jcstomper wrote:

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Roof Cleaning Cleveland (216) 323-0552 wrote:

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Since Rodney died, I guess I'll have to say it. Can't we all just get along.
Joe, I was wondering how you ended up doing with your flier campaign? Going to be investing a bit of money back into the business and that was one of the avenues I was going to do.

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 been doing very good with the campain.. running roughly 25k worth of fliers a month as well as some back covers on a midweek.. early June i did 4 zones at once which was about 46k worth of flyers.. I keep just saturating the zones.. if someone has any thought of one of the services i provide, i want them to think of our company first.. i dont expect a phone call the minute they get a flyer.. im more for building the brand reconigizion.. so i feel like thats working as ive had customers say they have seen our signs on a few houses... im pulling back on the flyers now though and adding more into our adword campaign.. thats been roughly 1500 a month to google. but its worth it.. sales since march have been in the 25k range a month. so im right on target on where i wanted to be YTD... 

-- Edited by jcstomper on Saturday 23rd of June 2012 07:50:37 PM

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Are you saying that you've been shelling out $25,000 worth of flyers (which is a huge amount of flyers) and only seeing $25,000 worth of work coming in per month? Even if you were paying a crazy $1 per flyer and got out 25,000 flyers and got even a 1/2 % return, you would have doubled your investment if your average sale was just $400.00.

Not that it matters at all to me, the numbers just don't make sense unless you are seeing a very small return on your flyers.

Roof Cleaning Severna Park MD wrote:

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jcstomper wrote:

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Roof Cleaning Cleveland (216) 323-0552 wrote:

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Since Rodney died, I guess I'll have to say it. Can't we all just get along.
Joe, I was wondering how you ended up doing with your flier campaign? Going to be investing a bit of money back into the business and that was one of the avenues I was going to do.

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 been doing very good with the campain.. running roughly 25k worth of fliers a month as well as some back covers on a midweek.. early June i did 4 zones at once which was about 46k worth of flyers.. I keep just saturating the zones.. if someone has any thought of one of the services i provide, i want them to think of our company first.. i dont expect a phone call the minute they get a flyer.. im more for building the brand reconigizion.. so i feel like thats working as ive had customers say they have seen our signs on a few houses... im pulling back on the flyers now though and adding more into our adword campaign.. thats been roughly 1500 a month to google. but its worth it.. sales since march have been in the 25k range a month. so im right on target on where i wanted to be YTD... 

-- Edited by jcstomper on Saturday 23rd of June 2012 07:50:37 PM

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Are you saying that you've been shelling out $25,000 worth of flyers (which is a huge amount of flyers) and only seeing $25,000 worth of work coming in per month? Even if you were paying a crazy $1 per flyer and got out 25,000 flyers and got even a 1/2 % return, you would have doubled your investment if your average sale was just $400.00.

Not that it matters at all to me, the numbers just don't make sense unless you are seeing a very small return on your flyers.

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 I was trying to figure this out too? Sounds almost impossible?

"25k worth of fliers a month as well as some back covers on a midweek.. early June i did 4 zones at once which was about 46k worth of flyers"

$70,000 worth of flyers? With that kind of quantity, they would be dirt cheap = like 140,000 flyers or more for $70,000.00

All I can say is HUH????

jcstomper wrote:

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Roof Cleaning Severna Park MD wrote:

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jcstomper wrote:

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Roof Cleaning Cleveland (216) 323-0552 wrote:

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Since Rodney died, I guess I'll have to say it. Can't we all just get along.
Joe, I was wondering how you ended up doing with your flier campaign? Going to be investing a bit of money back into the business and that was one of the avenues I was going to do.

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 been doing very good with the campain.. running roughly 25k worth of fliers a month as well as some back covers on a midweek.. early June i did 4 zones at once which was about 46k worth of flyers.. I keep just saturating the zones.. if someone has any thought of one of the services i provide, i want them to think of our company first.. i dont expect a phone call the minute they get a flyer.. im more for building the brand reconigizion.. so i feel like thats working as ive had customers say they have seen our signs on a few houses... im pulling back on the flyers now though and adding more into our adword campaign.. thats been roughly 1500 a month to google. but its worth it.. sales since march have been in the 25k range a month. so im right on target on where i wanted to be YTD... 

-- Edited by jcstomper on Saturday 23rd of June 2012 07:50:37 PM

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Are you saying that you've been shelling out $25,000 worth of flyers (which is a huge amount of flyers) and only seeing $25,000 worth of work coming in per month? Even if you were paying a crazy $1 per flyer and got out 25,000 flyers and got even a 1/2 % return, you would have doubled your investment if your average sale was just $400.00.

Not that it matters at all to me, the numbers just don't make sense unless you are seeing a very small return on your flyers.

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 no no 25k is the volume of flyers.. sorry for the confusion. And i do not do the EDDM through the post office.. its too expensive.. Trend Midweek offers a individual post card for 9 cents a piece which includes design, print, and mail... EDDM is around 14 cents i think, plus you have to pay for print and design.. plus you can only do 5000 units at a time.. the zones i use for trend are usually between 11,000 and 14,000 households.. I don think my return on postcard was 1% or even close to it, but its the first year for them.. and in my area, roof cleaning is still a extremly new industry.

my total marketing so far for the year is roughly 20k.. and about 75k in sales, with another 80k out there in estimates.. i'm pulling back on the post cards now and just doing back or front covers, and adwords.. i've had customers tell me the recieved a few postcars, so i think some people are keeping them and will call down the road.. and the back/front covers hit the same zones so I'm using them for branding to keep the company name in front of them.. the key to any business i've learned is branding/marketing.