The Roof Cleaning Institute Of America Training & Certification Forum
"Find A Certified Roof Cleaner Directory"

A to Z wrote:

---

I have had a campaign going for a couple weeks. I have had a few calls from my campaign and have spent less than $45.
Basically just set up the radius you would like your ad to run in and be very specific with your keyword string.
If your string is "roof cleaning" I would suggest broad match for your keywords. If it's your first campaign just be sure to set a daily limit in case you make a mistake!

---

 

So you see the click-thru on your web stats to determine if the leads come via PPC vs organic?    Thanks for the insight! 

I started mine up yesterday.

Great post! Thanks for sharing Ted

What are you guys spending a month on it?

Roof Cleaning Cleveland (216) 323-0552 wrote:

---

Last summer I think it was $300-$800 a month for all of them.

---

 Thats not bad.  One or two jobs and it's paid for.  I think I'm going to give it a try this year too!

In the last couple of days, we had 99 roof cleaning impressions and 226 pressure washing impressions.

Ad Words definately helps me out.

Eric, I do Adwords here in the Harrisburg-Mechanicsburg market. Most of my clicks are from the non certified competitors here. Average industry keywords are around 4.00-4.50 per click. I track IP addresses and know who visits my sites from adwords.

If you start an adwords campaign... we need to make sure we do not bid against each other and raise the per click price sky high. Neither of us would win.

I am not missing ANYTHING!!! You need to worry about you and not me. Adwords, is just a small peice of my marketing puzzle, I do VERY well with organic searches and just recently started an Adwords campaign, just as you recently did. I have allowed my CPC to be set by Google, I set daily spending limits and I will determine MY spending limit, keywords, locations and allowing Adwords determine my CPC. The industry sets the value or cost of keywords, how you and I use those keywords doesn't affect the CPC. Now if you start clicking my ad and and I yours, then and only THEN, do we have a problem.

My pockets are DEEP just like yours. Just like you, mine was earned by hard work, which I post here and on Youtube regularly for all to see. You should have plenty of work to show too, since you've been around so very long. Let's see some! I too have run a successful business(A&E Painting) for over 20 years and work hard everyday and have built one h*ll of a roof cleaning business over the last 4 years. My suguestion is that the 2 of us avoid each other in these posts because I am not one to lay down when someone starts firing off at me. Just like you did last week in your promo post.

This will be the very last post I write to you! Good luck to you.

-- Edited by Roof Cleaning By A&E on Sunday 18th of March 2012 12:02:19 PM

-- Edited by Roof Cleaning By A&E on Sunday 18th of March 2012 12:03:49 PM