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Chesapeake wrote:

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If you are having your graphics printed and cut, you can probably do it yourself. If you are having vinyl lettering cut in multiple colors and actually layering the colors, I would leave it to a pro. The prices you were given sound fair. I do all my own lettering, and have my own cutter. I try not to use any water when applying the vinyl. You are better off placing the lettering or graphic where you want it, and tape one side to the vehicle. Use the tape as a hinge and fold the graphic over. You can then peel the backing paper off, and hinge your graphic back where you want it placed. Slowly squeegee, starting at the hinge and work to the end. Then remove the transfer tape. The problem with water is alot of times the graphics will slide around as you're using the squeegee. Also if you don't get let it completely dry before you remove the transfer tape, you will peel the graphic off.

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 This is exactly the way I would do it, I have only delt with small to medium size vinyl stickers, but it was fairly easy.  I would recommend a clean dry surface.