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I used billboards 10 years ago for my deck sealing biz.... I had 3 billboards all around the Harrisburg Area.... Everyone would always say they saw my billboard..... but.... when a customer called to schedule.... they would say they got our number from - the phone book, newspaper, magazine or word of mouth.... hardly every simply because they saw my billboard.

I know it definitely helps with branding and name recognition.... I think you have to do it for the long haul.... If you don't see immediate response, you can't get discouraged....

$700 a month seems like a good price.... that's about what I was paying.... with very high traffic counts ....

Roof Cleaning Lanoka Harbor NJ 609-971-6553 wrote:

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Dan is your Billboard on a busy road, so you have to pay 8400.00 a year?

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I could spend that on post cards and really hit alot of homes and they would have something in there hands to hold.

I'm getting the idea that blanketing a town with small signs might be the best way to go.

Mike said that he was paying $5 per sign per week up and down.

What are any other of you paying or are you doing it yourself?

I think with any marketing campaign you have to use different techniques, the billboard may catch a few eyes, so will the yard signs. Maybe throwing a few rocks, or hitting the local papers. Need to find out what gets the people going.