I started doing this since last year... and it works!!..... what are the words you use the most dayly???.... your name.. your phone number and your address!!!! this are familiar words and every body is so comfortable using it.... what I started doing was...( not allways gonna work but give it a try) if my price was a 480 for a roof wash and theire mailing address was a 463 jersey ave... I write down on my estimate ... price ...$463.00 .... guess what...is working!!!! they allready used to that #...and they would think ...or ...what a coincidence !!!... or use the last 2 digits of theire home address on your estimates......it works...give it a try let me know results!!!!!!!
I hate to admit it but I use to do that! If I was giving them a price on new construction work I would tell them $8,463.00 or end the change with it 8,946.30 not sure why I did it or if it helped?
makes sense, i would think anything in the price that the customer is used to seeing may subliminally(sp?) put them a little more at ease, i'll have to try that. cool idea.
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it absolutely helps, to have an odd price, that is!!!! Most of your competition will either do $400, or 399, etc. I've also seen it help on large commercial jobs too. It makes your bid look like you spent more time estimating variables, cost, etc when you come up with an odd price.
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Ray Burke
Spray Wash Exterior Cleaning
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Great feedback. It would be better to put this on the preimum side please or just maybe you'll see this being used by someone who is just looking on here.
I started doing this since last year... and it works!!..... what are the words you use the most dayly???.... your name.. your phone number and your address!!!! this are familiar words and every body is so comfortable using it.... what I started doing was...( not allways gonna work but give it a try) if my price was a 480 for a roof wash and theire mailing address was a 463 jersey ave... I write down on my estimate ... price ...$463.00 .... guess what...is working!!!! they allready used to that #...and they would think ...or ...what a coincidence !!!... or use the last 2 digits of theire home address on your estimates......it works...give it a try let me know results!!!!!!!
Just exactly how do you know that it works, did you ask them if thats why they gave you the job because of the particular digits matched their address?
Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business. Ted Nicholas has mastered the art of selling.
Ted has assisted hundreds of entrepreneurs in building successful businesses. His skills as a copywriter and direct mail marketer have earned him the title 'Guru of Direct Mail Marketing'. All of that notwithstanding however, in my not so humble opinion, he has also perpetrated one of the biggest and most inaccurate fallacies in the history of marketing.
Ted has convinced countless number of marketers to, when pricing their products and services end their prices with a '7.' For example, instead of pricing your product at $19.95, price it at $19.97. Or better yet, he advises dropping the change altogether and pricing your product at $17.00 or $27.00 or $97.00. His research supposedly proves that the number seven dramatically increases sales.
Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business. Ted Nicholas has mastered the art of selling.
Ted has assisted hundreds of entrepreneurs in building successful businesses. His skills as a copywriter and direct mail marketer have earned him the title 'Guru of Direct Mail Marketing'. All of that notwithstanding however, in my not so humble opinion, he has also perpetrated one of the biggest and most inaccurate fallacies in the history of marketing.
Ted has convinced countless number of marketers to, when pricing their products and services end their prices with a '7.' For example, instead of pricing your product at $19.95, price it at $19.97. Or better yet, he advises dropping the change altogether and pricing your product at $17.00 or $27.00 or $97.00. His research supposedly proves that the number seven dramatically increases sales.
I started doing this since last year... and it works!!..... what are the words you use the most dayly???.... your name.. your phone number and your address!!!! this are familiar words and every body is so comfortable using it.... what I started doing was...( not allways gonna work but give it a try) if my price was a 480 for a roof wash and theire mailing address was a 463 jersey ave... I write down on my estimate ... price ...$463.00 .... guess what...is working!!!! they allready used to that #...and they would think ...or ...what a coincidence !!!... or use the last 2 digits of theire home address on your estimates......it works...give it a try let me know results!!!!!!!
Just exactly how do you know that it works, did you ask them if thats why they gave you the job because of the particular digits matched their address?
Yes I have ask them Clyde...not all of them...But I like to keep track on what works ..or what doesn't!...I tryed the round number...400..300... even ... the 99 thing...299.00 399.00.... but for some reason when I started using theire mailing addres numbers it seems to b working better.... My point is not about using the odd numbers is about playing with numbers they are use to hear every single day!... even theire phone number too!!! ...give it a try! what you got to lose? nothing!
I like to give the price based on the condition of the roof, no gimic just straight up. I would move this to the premium side before a potential customer reads it.
Every new idea is worth a shot. I personally like a full house or a straight when I put my prices in. Good luck to everyone this year. Let's hope this economy gets going soon.