The Roof Cleaning Institute Of America Training & Certification Forum
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SP Cleaning wrote:

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Guys,

I would be careful not to show all your cards when doing this.
Be careful how you present it to a customer. For example,
and I'm just pulling numbers out of the air, not calculated roof
cleaning prices. If you tell your customer you will do it for cost
and charge them $100 instead of the typical $600,  they now
know your profit was $500. If you do the neighbors house and
are in and out in 2-3 hrs. and these two talk to each other about
your work and pricing, it now looks like you are "ripping people off"
and over charging. Be very careful not to let customers or competitors
know your costs to complete a job. Be creative with the offer and proposal
to that customer but never tell them "I'll do it for cost". If there is an opportunity
to advertise like this I would maybe offer a discount or even do it for free if you think
the ROI is high enough. You can also get creative with the numbers,
still get paid fairly for the work completed, and leave the customer happy
that they got a great deal. Personally I would get creative with numbers and start at
the full price, and list out the DISCOUNTS you will give them (and make it 2-3)
to get to your cost if that is what you will do the job for, but DO NOT tell them this is
your cost. Get creative with the discounts and make the customer think they are
getting value from the service you are providing. Trust me..... your customer will
have more respect for you if you "discount" to your cost instead of telling them
"i'll do it for cost" It's all about selling. Think outside the box and get creative with your
sales.

Chris

-- Edited by SP Cleaning on Saturday 29th of January 2011 11:55:19 AM

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sweetwaterfish wrote:

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Sorry I haven't been on much lately. My wife is now working with me, and things have been crazy while we're revamping our system to make it work better. Just haven't had the time to be on-line.

There's a neighborhood of 120 homes just down the road from our house. One way in & out. We selected two homes in the neighborhood to be demo houses. We are doing their jobs at cost.  Did half the roof and letting it sit for a week to ten days, signs in the yards, and intensive fliering to the neighbors.

Houses were done on Thursday(yesterday), have already booked TWO jobs from the demo houses.

Maybe this idea will work for you!

 

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sweetwaterfish wrote:

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Chris,
i do totally see your point and wholeheartedly agree. "At cost" can be a dangerous term, "deep discount", "reduced rate" etc, are better monikers than "at cost".

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Roof Cleaning Blue Ridge VA 540-949-6277 wrote:

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sweetwaterfish wrote:

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Chris,
i do totally see your point and wholeheartedly agree. "At cost" can be a dangerous term, "deep discount", "reduced rate" etc, are better monikers than "at cost".

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Terminology is a great thing! I had already given thought to how that discount would be presented for the reasons mentioned. Depending on the roof, just a small discount, then they can't figure it out when they compare notes. I'm thinking somewhere in the 100 - 200 range. Ideas?

 

 

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Since this is our business we can makeup and give discounts as we see fit.

You can give a discount for someone that served in the military, or for someone

that is a single parent, or for the elderly, etc. If for some reason you need or want to

get your price down without showing all your cards, just make up some discounts

on the fly, it's your business you can do this.. I would not make it one big discount,

I would do 2-3 smaller ones. People like getting discounts and free stuff. If you give them

multiple discounts instead of on big one, they will like it even more.

Chris