Kim R., in another post gave some great feedback on business listings.
I have a number of places that I'll list in another post for free listings.
To start with go to: https://www.ubl.org/Products/ProGroupListings.aspx type in your business name and zip code in the free business search at the bottom of the page. This will show your standings. Of course they are a marketing business, but the tool is helpful I think.
As start up businesses or any business you can have the best equipment, provide a great service, but you need to have a service listing that customers can find or discover in a search, as now days everyone uses Internet search for services.
In short, we need to focus on our service footprint locally. How do we do that and what can that look like?
This subject, I feel, would be of interest to any start up service. This could be a great topic for the premium section of our forum to draw more members over also.