The Roof Cleaning Institute Of America Training & Certification Forum
"Find A Certified Roof Cleaner Directory"

I'll share my secret...... I am going to create a thread just for marketing, but I'll share this piece with you guys now.
Keep a database of all your customers. Create a news letter, you could call yours
"THE DOG POUND" LoL.... Mail it out 4 times a year to your customers. Don't push your business on them, have some info the lady of the house would find interesting and useful. Flowers to plant for that time of year, tips or info about young children, household stain cleaning tips, etc. Add just a small strip with your business info at the top or bottom of the newsletter. This is not supposed to be an add or solicitation, just something nice from your company to them. This keeps you in front of them and on their mind all year. Send out advertising post cards 2-3 times a year with specials, or seasonal reminders for services. Always send them Christmas cards. When the time comes when they need your services they will call you, instead of someone else. When their friend is talking with them about needing a roof cleaned or gutters done, your customer will recommend you. The biggest reason a good service company losses a followup job is because of Indifference.....
The news letters do not have to be fancy. They can be run off at your local Kinko's, UPS store etc, on a nice piece of paper. They have all kinds to chose from.

Use SEND OUT CARDS for Christmas cards. This company also has an online database to use for your customers. They work on package deals, but it only costs $.62 each to send a custom card. This includes the postage.

https://www.sendoutcards.com/cgi-bin/trncustomer.pl?home_page

Post cards I get from GOT PRINT. They are running 5000 4x6 full color postcards on 14pt with the UV coating for about $96.00

http://gotprint.net/g/pricing.do

Hope this helps you, It has been good to me.  

PS: This is for my residential customers of course.

Chris Madden

-- Edited by SP Cleaning on Tuesday 7th of December 2010 12:41:30 PM

Are yall serious that's common sense this is where the business plan comes into place that you all have been making jokes at me for planning properly...Success is when you can keep the money flowing, just like your car needs wash so does your property with NON-Pressure =] Building a strong customer base and that's what I'm working on to build a plan that will keep the money flowing in year after year...

We just call them and tell them its time for a refresh and ask when they want to schedule. Easy.

Constant Contact has been great for me. If you are a one man show, then you can't beat it.

It's $15 per month for under 500 contacts, I think.. Once you get over that, the price increases a bit, but it's a great service.