Roof Cleaning Northern Virginia (571) 250 9650 wrote:

---

Up until just over a little over a week ago, I didn't know if I'd competed toe-to-toe with 'The Franchise' or not.  I'd figured I had, I just wasn't certain.  That has all changed;

In the last 8 days, I've competed directly with them three times that I know of for sure, and I've won the business all 3 times   With the last bid, the client tipped my hand over the phone, so I spent the entire drive to her home wanting the business BAD.  For me, it turned things from 'business' to a competition.   And I don't like to lose  LOL.  My prices don't budge.  I won't undercut, period.  If I can't make my floor margin, I'd rather go fishing.  I'm beating 'em with facts, nothing more.

It feels great to have a dynamic sales strategy that is working well (varies heavily from client to client), AND my new referral program worked the first time I tried it!    Someone call winter off, would ya?

So, I'm thinking about having my sign guy make little surface-cleaner-on- a-rope silhouette decals to represent 'the franchise'  I'd like to sport my 'kills' on the front fenders of the work truck for every win I get over them  

---