Roof Cleaning Northern Virginia (571) 250 9650 wrote:
If this has already been brought up or otherwise discussed, I apologize for being repetitive:
For the Board's consideration, I strongly suggest that the term and section referred to as 'paid member' be dropped immediately and replaced with something that
a) can be branded and is portrayed/marketed as a premium membership
b) eliminates the inference to monies paid (currently it conjures up the wrong image, especially given the challenge in getting more folks to sign up).
Some examples from the Airline industry that could be more palatable, if not helpful:
RCIA Platinum Member
RCIA Platinum Plus Member
RCIA Bronze Member
etc
Then we tout the benefits of being a (Insert Name here) Member, vs a PAID member. It takes all of the focus off of $$ and places it on membership of an industry leading organization.
The closed section concept needs to be sold softly, just like most of us sell our highly specialized (and profitable services. Simply branding it should help immensely. It won't solve everything, but it could very well be helpful to the RCIA in the long term.
Submitted respectfully for consideration,
Ted
+100
I agree Ted.... We need to market and sell to the new comers just as we would sell to our roof cleaning customers. I think taking the focus off the $$$ and putting it on benefits or special membership is a great idea.
Roof Cleaning Northern Virginia (571) 250 9650 wrote:
If this has already been brought up or otherwise discussed, I apologize for being repetitive:
For the Board's consideration, I strongly suggest that the term and section referred to as 'paid member' be dropped immediately and replaced with something that
a) can be branded and is portrayed/marketed as a premium membership
b) eliminates the inference to monies paid (currently it conjures up the wrong image, especially given the challenge in getting more folks to sign up).
Some examples from the Airline industry that could be more palatable, if not helpful:
RCIA Platinum Member
RCIA Platinum Plus Member
RCIA Bronze Member
etc
Then we tout the benefits of being a (Insert Name here) Member, vs a PAID member. It takes all of the focus off of $$ and places it on membership of an industry leading organization.
The closed section concept needs to be sold softly, just like most of us sell our highly specialized (and profitable services. Simply branding it should help immensely. It won't solve everything, but it could very well be helpful to the RCIA in the long term.
Submitted respectfully for consideration,
Ted
This thought process displayed by Ted shows why he is successful and will continue to be so. Very well said and excellent ideas.
-- Edited by Chowell77 on Tuesday 16th of November 2010 08:29:11 PM
Roof Cleaning Northern Virginia (571) 250 9650 wrote:
If this has already been brought up or otherwise discussed, I apologize for being repetitive:
For the Board's consideration, I strongly suggest that the term and section referred to as 'paid member' be dropped immediately and replaced with something that
a) can be branded and is portrayed/marketed as a premium membership
b) eliminates the inference to monies paid (currently it conjures up the wrong image, especially given the challenge in getting more folks to sign up).
Some examples from the Airline industry that could be more palatable, if not helpful:
RCIA Platinum Member
RCIA Platinum Plus Member
RCIA Bronze Member
etc
Then we tout the benefits of being a (Insert Name here) Member, vs a PAID member. It takes all of the focus off of $$ and places it on membership of an industry leading organization.
The closed section concept needs to be sold softly, just like most of us sell our highly specialized (and profitable services. Simply branding it should help immensely. It won't solve everything, but it could very well be helpful to the RCIA in the long term.
Roof Cleaning Northern Virginia (571) 250 9650 wrote:
If this has already been brought up or otherwise discussed, I apologize for being repetitive:
For the Board's consideration, I strongly suggest that the term and section referred to as 'paid member' be dropped immediately and replaced with something that
a) can be branded and is portrayed/marketed as a premium membership
b) eliminates the inference to monies paid (currently it conjures up the wrong image, especially given the challenge in getting more folks to sign up).
Some examples from the Airline industry that could be more palatable, if not helpful:
RCIA Platinum Member
RCIA Platinum Plus Member
RCIA Bronze Member
etc
Then we tout the benefits of being a (Insert Name here) Member, vs a PAID member. It takes all of the focus off of $$ and places it on membership of an industry leading organization.
The closed section concept needs to be sold softly, just like most of us sell our highly specialized (and profitable services. Simply branding it should help immensely. It won't solve everything, but it could very well be helpful to the RCIA in the long term.
Folks, If I'm getting to be overbearing, please tell me to back off. My intentions are good.
Would the Board please consider, for guest members who have brought value and otherwise good to the RCIA, yet are currently under financial duress, either an exemption of the $100 fee for this year (and this year only) *or* extending a 'credit' of sorts, allowing Premium Membership until such time that the member is able to pay?
Please see the following thread - the gentlemen is struggling to keep is home.
He intends to join when he has the means. I recall seeing another RCIA 'guest' member or two in financial hardship as well.
As an aside, I do not target nor market the great state of Maryland (where he resides) despite the state line being very close to me. (There are PLENTY of good, RCIA roof cleaning companies there already, trust me.) However; should I land another deal in Northern VA this year as the season winds down, I'll offer the closed deal - no strings nor commissions requested, to the gentleman in hopes that he and his family get back on their feet soon, and keep their home. Might I ask my Maryland RCIA colleagues to consider the same?
Together, we truly can take the RCIA to a whole new level, in many ways....
Ted As the holidays get closer and the giving starts, I say if anything we can get 10 guys to kick in $10 each, we can bring him into the premium membership.
Count me as the first $10 ( I will send the info to Gary to run the card) Any one else?
Understandably some are experiencing hard times, but for what I have got from this forum it is time to pay it forward..
(Ted we hijacked the thread Sorry, Gary ) Maybe a repost in the topic area? Kim R
-- Edited by Presidential Pressure Washing on Saturday 20th of November 2010 07:37:30 PM
Hard azz Ted is about to get all misty here in a minute. The show of support in such minimal time was very moving. Wow.
Calling on the Maryland crew again, correction - lets make that the mid-Atlantic crew: For anyone that is willing and able, and has the means; the next firm job goes to our brother in need?
You guys are great. You all had me confused for a little while. Logged on tonite and had 2 PM's stating here is the money for Phil Rogers membership. I'm like, who the hell is Phil Rogers and what is going on. Now I know and am very proud of my roof cleaning brothers and sister. God bless you all. Gary
Ted, what a great idea and all you guys that kicked in so quickly. Wow... what a group!
From my calculations, Phil is now a PM!
When I saw this I thought of another person that fits this category. Has openly told me he was unable to join yet but still posts in a very positive and support manner. Made the PDF for the RCIA bulletin with a place for us to add our co. info and sent it to me by email. When I couldn't figure out how to edit the file, he sent it to me completely done with my co. info. There aren't many on the guest side who are willing to help out and his posts show that. Thoughts? I don't have a stream of cash coming in but I will give 10 - 20 to get Jo Foster his membership.
Wow!! Right On! This is what the RCIA is built on, brotherhood and sisterhood, Amen to that!
Way to go people! This thread just made my day! And I'm sure it will make Phil's too!
"WE SPREAD THE LOVE IN MORE WAYS THAN ONE!"
lol
__________________
Bucks County PA Roof Cleaning 267-477-1107 Free Your Pennsylvania Roof From Fungus Serving all of Bucks and Montgomery Counties and surrounding areas of Philadelphia Chalfont, PA 18914
Hello Phil; Hope things are getting better in your finiancial picture. Several of the premium members know of you and your contributions to RCIA through informative and inteligent posts that you have made on the forum. We are always pleased to have a person of your caliber join and assist us in our effort to build RCIA into the model we have designed.
With the holiday season rapidly approaching and your admission of your finiancial hardship, these members have decided to send you a early present. The fee for Premium membership has been paid by these individuals for you to become one of us. Welcome.
The premium members forum is on the home page, about halfway down, right before the certified directory. The password for entry is as follows 1125mem25 Please keep it secure and out of public view.
There is a lot of good info in there, which if used properly, should assist you in expanding and developing your business to a more profitable level.
Good luck and if you need anything or have questions, we are all here to help a brother in our organization.
Happy holidays and have a GREAT New Year. Gary Treasurer---RCIA
-- Edited by garyw on Sunday 21st of November 2010 08:44:58 AM
-- Edited by garyw on Sunday 21st of November 2010 08:46:51 AM
-- Edited by garyw on Sunday 21st of November 2010 09:23:20 AM