wow 50% off on house wash with roof cleaning, I usually offer my 10 or 20 % but not more than that. Seems like a lot your giving though, flyer not bad.

misspelled word "In most case the cost ....... "  should be in most cases

I have question when does flyer or post card become to wordy is there way to answer that.

Looks good, Ray. Do you get much action with the 50% off house wash?

Thanks for the input. I'm awful at proofing my own stuff.


Danny- I think it will be one sided, haven't made my mind up. I'll pass out to houses, mail out to higher end places, drop some off with my Realtors too.

As far as the 50% off goes, when I ran a similar ad in a magazine, that seemed to get the most attention. Now, I soft -wash and use my same pump that I clean the roof with to wash the house. Most times I prefer to wash the house along with the roof cleaning for two reasons 1) the upcharge, once you are already there and set up washing the house isn't that much more of a time investment 2) the rinsing after the house wash gives an added layer of protection against possible landscape issues.

Christopher- As far as the wordiness goes, good graphic design can help with that. The flier needs to "flow" and make the consumer want to read more. Also its a good idea to add different elements to attract a variety of folks. Some people love statistics, and the "five reasons..." area will speak to them. Some/most people are very visual, the pictures capture their attention. Some people are very bargain conscious, the coupon talks to them. The sure way to make something too wordy is to make it boring. That will make most people tune out immediately. Remember... 90% of the people will tune out anyway, but you want something to jump off the page to entice the 10% of potential customers to read on.

An old marketing axiom is that the only two reasons people will make a large purchase decision are 1) the fear of loss AND/OR 2) the hope of gain. I've tried to satisfy both of those needs here with different elements.

I made a few subtle changes, here's the updated version.

I like Ray, I really like,  I wonder what it would look like with more vibrant colors, colors that will grab your attention         just a thought ...


dave

Ray,
     One thing I would try to do is crop the after picture a little so that the houses are on the same level line. It will just make it look a little more professional. That tiny little detail disrupts the flow of your eye.

It is a lot of information you are giving them. Are you trying to educate them about roof cleaning or are you trying to make the phone ring? I always felt that you need to give them just enough to spark their interest and make them call. After they call, you sell them on all of the features and benefits. I'm sure your goal is to make them call. You can easily lose them during the course of reading too much information.

I'm not a marketing major. These are just my opinions and you know what they say about opinions.

Brian