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Whats Eating Your Roof · Guest

Which neighborhoods to canvass

Aug 30, 2010

Whats Eating Your Roof wrote:

I started knocking on doors in a neighborhood of one story, two bedroom small cottages. There were very few rentals, and the people seemed to take good care of their homes so i thought this would be a great start. Plus, since these are small roofs I thought they would make easy jobs to get my mistakes out and to gain some experience.

I had pretty decent success (remember this is Michigan and everyone is broke plus no one has ever really heard of roof cleaning here). But I'm thinking that I should be going after the really nice upscale homes. At $0.25/sq ft the people in the small neighborhood were unwilling to pay the $250-$300 that I was quoting them so Io had to drop my price a lot lower.

I'm lining up 3-4 jobs per week but I'm not mkaing very much money.

Should I be going after the larger, nicer homes?

You just answered your own question. smile

Arkansas Roof Cleaning (501) 681 3355 · Premium Member Roof Cleaning Institute Of America

Yes...4sure!!!

buttttt always remember any good salesperson
who wants to insure a nice full funnel that
keeps the cashflow going usually has a good
mix and lot's of prospects in the funnel...
AKA-More seeds... more sales...
Those smaller ones are good practice for your sales
pitch and cleaning experience and if your
cutting the price ask for 5-10 referrals when you agree
on a price...
and leave a sign in their yard...

Only you can judge what the "right mix is"
in your funnel...time and your bottom line will tell...
Happy Hunting

gutterdog · Aug 30, 2010

Chris Kaeppel wrote:

Yes...4sure!!!

buttttt always remember any good salesperson
who wants to insure a nice full funnel that
keeps the cashflow going usually has a good
mix and lot's of prospects in the funnel...
AKA-More seeds... more sales...
Those smaller ones are good practice for your sales
pitch and cleaning experience and if your
cutting the price ask for 5-10 referrals when you agree
on a price...
and leave a sign in their yard...

Only you can judge what the "right mix is"
in your funnel...time and your bottom line will tell...
Happy Hunting

I heard about a sales funnel? somewhere else. I never moved forward on it.

Tell more please????

gutterdog · Aug 30, 2010

Whats Eating Your Roof wrote:

I started knocking on doors in a neighborhood of one story, two bedroom small cottages. There were very few rentals, and the people seemed to take good care of their homes so i thought this would be a great start. Plus, since these are small roofs I thought they would make easy jobs to get my mistakes out and to gain some experience.

I had pretty decent success (remember this is Michigan and everyone is broke plus no one has ever really heard of roof cleaning here). But I'm thinking that I should be going after the really nice upscale homes. At $0.25/sq ft the people in the small neighborhood were unwilling to pay the $250-$300 that I was quoting them so Io had to drop my price a lot lower.

I'm lining up 3-4 jobs per week but I'm not mkaing very much money.

Should I be going after the larger, nicer homes?

Hey I'm doing something diff. Well I did outdoor signs before, not for roof washing though...

... found out yesterday a person in my neigborhood was askin a friend about washin her roof. I've done about 5 in my neighborhood. I left her a card today. She wasnt home.

I'm going to blanket my neighborhood with signs on every other telephone pole or something!

Work has really slowed down I got time for this. lol!!!

Richer areas yea sure! They got money! Most keep their houses up.

I've always not advertised in my area. Everyone cheap, I usually dont get a call for a gutter cleaning unless they have trees growing out of it, lol!! I'm going to give my area a shot with roof washing. One major canvassing!

Also every roof I've done, can find, lol!! ask if I can put a yard sign out. There all happy customers!!! Most like to help a small biz!

Arkansas Roof Cleaning (501) 681 3355 · Premium Member Roof Cleaning Institute Of America

Here is an example of a sales funnel from a lead based industry...
I think ours is
leads                    1000
qualified                 800
sales/customers      600 = 75% close ratio of qualified leads

You have to figure your "mix of Leads"

XX-Large          jobs= $4,000-up   mix % of the 1000
X- Large/XXlg. jobs= $2,000-up      ? % "    "      "
     Large/Xlg      jobs= $1,000-up       ? %
     Med/lg.         jobs= $   500-          ? %
     sm./med      jobs= $   250-           ? %

FILLING & RE-FILLING THE FUNNEL

as your completed sales fall out of the bottom...
they must be replaced in the top of the funnel
to insure a steady flow of sales out the bottom

Sales%20funnel_new.jpg

gutterdog · Aug 30, 2010

I get it. Those thousand leeds. uh. Assume they called you. Out of a thousand calls the funnel said 10. You have really low expectations, or your price is way too high! You should get 70% of your estimates to be priced right.

Arkansas Roof Cleaning (501) 681 3355 · Premium Member Roof Cleaning Institute Of America

I agree...
The funnel was for example only...It was from a leads based operation
that only qualified 100 (10%) and sold 10 (10%)...not my kind of business...

Guest

gutterdog wrote:

I get it. Those thousand leeds. uh. Assume they called you. Out of a thousand calls the funnel said 10. You have really low expectations, or your price is way too high! You should get 70% of your estimates to be priced right.

prospects are the people who actually call you.

gutterdog · Aug 30, 2010

Roof Washer New Jersey (609) 929-5812 wrote:

gutterdog wrote:

I get it. Those thousand leeds. uh. Assume they called you. Out of a thousand calls the funnel said 10. You have really low expectations, or your price is way too high! You should get 70% of your estimates to be priced right.

prospects are the people who actually call you.

I aint going back and looking. Too much work. 10% was the funnel. I aint no smart dude.

zjim · Guest

You got a few little ones under your belt. Now move on to some bigger ones. Just look for dirty roofs

Jo Jo · Aug 31, 2010

Gotta get your feet wet some how.. Rome wasn't built in a day.

sweetwaterfish · Guest

In my experience its easier to sell a $300 job than it is to sell a $100 dollar job. The economy of scale has a lot to do with it. Much easier for better income families to part with 300 than lower income fam. to part with $100.

Case in point...I got HUNGRY a few weeks ago rght after I got out of the hospital and did a very cheap house wash special ( so cheap I'm embarrassed about the price)...got a whopping ONE customer out of 500 door hangers......

Did my reg. price roof cleaning/house wash in another area of town and got 5 jobs out of 300 door hangers.

gutterdog · Aug 31, 2010

swee****erfish wrote:

In my experience its easier to sell a $300 job than it is to sell a $100 dollar job. The economy of scale has a lot to do with it. Much easier for better income families to part with 300 than lower income fam. to part with $100.

Case in point...I got HUNGRY a few weeks ago rght after I got out of the hospital and did a very cheap house wash special ( so cheap I'm embarrassed about the price)...got a whopping ONE customer out of 500 door hangers......

Did my reg. price roof cleaning/house wash in another area of town and got 5 jobs out of 300 door hangers.

How long does it take to put out say 300 or 500 door hangers?

PTC · Guest

LAST YEAR I HAD A NEIGHBOR ASK FOR SOME WORK A PORTUGUESE MAN A VERY TIGHT GROUP REFERRAL AFTER REFERRAL WHILE DOING THE WORK THEIR FAMILY AND FRIENDS WOULD COME BY TALK CHECK WORK AND GIVE THIER ADDRESS THEY BELONG TO SOCIAL CLUB SOCIAL CLUBS CAN BE A GREAT AVENUE TIGHT GROUPS THEY USUALLY HAVE FRI DINNERS TO PUBLIC HAVE A GREAT TIME AND DO SOME POLITE ADVERTISING MANY DIFFERENT SOCIAL CLUBS GOOD FAMILY PEOPLE ONLY PROBLEM LAST SUMMER THEY MAKE THE WINE BEFORE EACH JOB IT WAS WINE OR A SHOT IM SURE SOME HERE BELONG TO SOME

sweetwaterfish · Guest

Micheal, my helper and I can put out 300-400 in 3 hours in a neighborhood where the houses aren't spaced too far apart.

gutterdog · Aug 31, 2010

swee****erfish wrote:

Micheal, my helper and I can put out 300-400 in 3 hours in a neighborhood where the houses aren't spaced too far apart.

Walking up to each door! WOW! I got the yard signs in tomorow. Cutting them in half Thursday and putting some out. I'm gonna play with this first. Then the popcorn marketing the door hangers.

AC Lockyer · none

Whats Eating Your Roof wrote:

I started knocking on doors in a neighborhood of one story, two bedroom small cottages. There were very few rentals, and the people seemed to take good care of their homes so i thought this would be a great start. Plus, since these are small roofs I thought they would make easy jobs to get my mistakes out and to gain some experience.

I had pretty decent success (remember this is Michigan and everyone is broke plus no one has ever really heard of roof cleaning here). But I'm thinking that I should be going after the really nice upscale homes. At $0.25/sq ft the people in the small neighborhood were unwilling to pay the $250-$300 that I was quoting them so Io had to drop my price a lot lower.

I'm lining up 3-4 jobs per week but I'm not mkaing very much money.

Should I be going after the larger, nicer homes?

John,

Im gona have to get royalties on your website name. LOL what a trip to see that.

AC

AC Lockyer · none

Chris Kaeppel wrote:

Here is an example of a sales funnel from a lead based industry...
I think ours is
leads                    1000
qualified                 800
sales/customers      600 = 75% close ratio of qualified leads

You have to figure your "mix of Leads"

XX-Large          jobs= $4,000-up   mix % of the 1000
X- Large/XXlg. jobs= $2,000-up      ? % "    "      "
     Large/Xlg      jobs= $1,000-up       ? %
     Med/lg.         jobs= $   500-          ? %
     sm./med      jobs= $   250-           ? %

FILLING & RE-FILLING THE FUNNEL

as your completed sales fall out of the bottom...
they must be replaced in the top of the funnel
to insure a steady flow of sales out the bottom

Aint it cool whan a colorful graphic makes it all clear as a bell!

Thanks Chris!!!!!!! U the Man.

AC

Whats Eating Your Roof · Guest

AC Lockyer wrote:

John,

Im gona have to get royalties on your website name. LOL what a trip to see that.

AC

well I'll have to turn a profit first...

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"Find A Certified Roof Cleaner Directory"