Thats a bit mushy. Its a great service that people love, yes. But your not curing cancer bro. Easy does it. The post talks about adding novelty as 1 element of factoring price. No one said thats the only element. There are are tangibles to factor in, such as material. Than there are the untangibles, like time,and novelty. My point was not to cut yourself short. I'm sorry you interpreted it in a way to give you a forum to let everyone know how proud you were. Please people, dont factor "pride" into your price. It never paid the bills and you may get mocked off the property.
I'm still in the learning mode and the comments in this marketing forum are very educational for me. Speaking from a customer view point, I would rather you tell me what it's going to cost and not ask me what it's worth to me. There's a good chance that I have already talked to the guy who's roof you did last week and I already know about what price to expect. I'm OK (and will feel like I'm getting a deal) if you tell me 'the price is noramlly $$ but this week we are running a special at X% off' or, if you make me feel like you can squeeze me into your schedule by saying 'I can work you in on xxx-day but the discount will not apply'. This lets the roof cleaner adjust his price according to the work load he is currently carrying and the customer perceive he has a choice in the value proposition.
As for the perceived value of this business...... those black roofs are an ugly, ugly eye sore to a neighborhood and steal the perceived value of the home.... This business is providing a valuable service to make homes look their best and get the most value out of a longterm investment. Keep up the good work!
Yep, you guy's are right, lets just for get about all this "how to make extra money and add value to our service" it is much easier to stick with the "quote them low and away we go" method, it will never make us rich but it will certainly make sure that we have lots of busy days and hard work booked in, lets worry about the money later. low ballers rule, yeeea! And what a stupid idea about selling based on emotions, what was I thinking? as if anyone buys anything based on that.
Got to go now a customer just phoned and said he got a lower quote then mine so I have to go around and knock some more dollars off the price, I mean what else could I do? the lowest price wins, right? and I did his neighbours place place the other month so I have to do his job for that price or lower don't I?
Hay guy's I'm just jousting with you all here, I'm just putting up another side of a story. at the end of the day I don't care what you do or how you do it, that's your choice, but if what I say at least makes you stop for one minute and think, then my job here is done.
We're all in business to make money. This definitely isn't a "get rich quick" scheme though. WE price our jobs based on square footage, roof pitch, accessibility, number of stories, amount of algae and any other factors that may come into play. We ALWAYS have an explanation as to why one job cost more than another. There are alot of things to consider...if you want to. I think it shows the customer that you're truly a professional roof cleaner when you rattle off 4 or 5 elements that you use to calculate their price. It shows that you really know what you're talking about and that maybe it's not so cut and dry.
Yep, you guy's are right, lets just for get about all this "how to make extra money and add value to our service" it is much easier to stick with the "quote them low and away we go" method, it will never make us rich but it will certainly make sure that we have lots of busy days and hard work booked in, lets worry about the money later. low ballers rule, yeeea! And what a stupid idea about selling based on emotions, what was I thinking? as if anyone buys anything based on that.
Got to go now a customer just phoned and said he got a lower quote then mine so I have to go around and knock some more dollars off the price, I mean what else could I do? the lowest price wins, right? and I did his neighbours place place the other month so I have to do his job for that price or lower don't I?
Hay guy's I'm just jousting with you all here, I'm just putting up another side of a story. at the end of the day I don't care what you do or how you do it, that's your choice, but if what I say at least makes you stop for one minute and think, then my job here is done.
Yep, you guy's are right, lets just for get about all this "how to make extra money and add value to our service" it is much easier to stick with the "quote them low and away we go" method, it will never make us rich but it will certainly make sure that we have lots of busy days and hard work booked in, lets worry about the money later. low ballers rule, yeeea! And what a stupid idea about selling based on emotions, what was I thinking? as if anyone buys anything based on that.
Got to go now a customer just phoned and said he got a lower quote then mine so I have to go around and knock some more dollars off the price, I mean what else could I do? the lowest price wins, right? and I did his neighbours place place the other month so I have to do his job for that price or lower don't I?
Hay guy's I'm just jousting with you all here, I'm just putting up another side of a story. at the end of the day I don't care what you do or how you do it, that's your choice, but if what I say at least makes you stop for one minute and think, then my job here is done.
Yep Martin no sense in standing around, you should go do something! lol
all these ideas are great but what or how I should say do you calcualate the amount you are going to charge to rid the streaks. I understand it depends on pitch, amount of mold, etc.... My question is do you have say a "norm" price you either add too or take away depending on these factors? I have also read in here somewhere that it required 2 and 3 coats. When this is the case are you doing them the same day or returning after the love has had tiome to work.
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Mitch Stevens 76 Danny Stevens Dr. Manchester, Ky. 40962 www.Roofsoftwash.com www.springstrutters.com (606)598-3599 (Home) (606)594-8074 (Cell)
all these ideas are great but what or how I should say do you calcualate the amount you are going to charge to rid the streaks. I understand it depends on pitch, amount of mold, etc.... My question is do you have say a "norm" price you either add too or take away depending on these factors? I have also read in here somewhere that it required 2 and 3 coats. When this is the case are you doing them the same day or returning after the love has had tiome to work.
I try to keep it simple, Length x width and that is the square feet of roof, if there is a very steep pitch then I will add more but usually don't.
A lot of guys charge x per square feet to keep it simple, a lot of people don't know about pitch and still believe that their house sq.ft. is the same as the roof and have funny looks when I try to explain it to them.
I just measure out the roof and explain that the price is based on the roof, not house as the overhangs stretch out over the house and if the garage is attached, that is usually about 400sq.ft of roof space, etc....
When you spray, give it 10-20 minutes and what does not get clean go and spray those spots again and dwell some more, you don't have to do the whole roof again, just the bad spots. Do them while you are there, don't make extra trips unless it is to collect.
Good Luck.
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Superior Power Washing Chris Chappell 361-853-2513 Cleaning Shingle and Tile Roofs in Corpus Christi Texas No Pressure Roof Cleaning in Corpus Christi Texas Texas Certified Roof Cleaner
I think the idea is a good on but what if the neighbor acrost the street finds out that you did her job for $1200 and the second one for $500 wouldn't that make a bunch of grumpy people?
Ok I fully understand all of your arguments, there are always two ways of looking at a situation, picture this, I have a car for sale, I advertise it as "make an offer" the first person comes along and is basically a bargain hunter he offers me $1,000. A second person comes along he really needs a good car for his wife so she can take the kids to school and do the shopping in a safe reliable car, my car is in excellent condition, is safe and reliable and has child restrains already fitted ready for the kids, the car is exactly what he wants, he offers me $4,500. To him he has bought a bargain because he knows his wife and children will be safe in this car, the only difference between the two buyers was perspective, one saw a chance to get a cheap car the other saw a chance to protect his family's life's
You clean two roofs, both amazingly work out to be the same square feet of what ever, say 1,000 square feet, the only difference is that the first roof is on a $70,000 dump in a slum area you charge him $800 because that's the square foot rate for that roof, the second roof is on a $900,000 mansion in a beautiful estate, you charge him $800 because that's the square foot rate! tell me who got the better deal? and who would have been prepared to pay more, AND IN THE END RECEIVE A BIGGER BENIFIT. to answer your question above "but what if the neighbor across the street finds out that you did her job for $1200 and the second one for $500 wouldn't that make a bunch of grumpy people?" each paid the amount they were prepared to pay, if they were not happy with the price they would not have paid it, secondly the one who paid 500 is a slob and has no pride or self worth and does not care about his home where as the person who paid you $1,200 loves their home, they are proud of themselves and their home and want it to look the best it can, that is why they paid you $1,200 for it to be cleaned (and recently bought a $4,500 car) Perceived value is just that perceived. every single thing on this earth has a different value to every single person on this earth the challenge is to match the value to the person
Or this could all be a load of c---it believe it or not the choice is yours
you will find almost every business adviser will tell you that many businesses that fail do so because they failed to charge the right price for their service or product, they were scared to charge the rates that they should have and as a result their business failed.
Listen to jim's video's. you should be aiming for a 25% quote loss rate, when you reach this 25% lost quotes then you know that you are charging the right money for your service or product. if you are winning all your quotes then you are under charging.
-- Edited by idontknow on Monday 9th of August 2010 08:15:18 AM
very intersting thread , i like your ideas martin, i can tell you have study on how to sell , and how to get the most out of what you sell.. thanks for all the insight... Every deal is differnet every person is different, so when I am talking with them I am feeling them... every one here knows what that is like or i hope they do..every roof is different no 2 are alike...
Great thread and Im sure i will implement some of these ideas in to my Sale...
Dave
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Elite Roof Cleaners Roof Cleaning Missouri & Kansas City
How about when you do the job for $1500 and his neighbor for $500, then one guy is pissed off and thinks he got screwed. You can give him the whole, "you said it was worth $1500 to you" line, but is that the reputation you want to have? My stomach says to keep your pricing consistant or you are going to be viewed as a snake oil salesman. This isnt the wild wild west....
This is coming from a guy who hasnt even done one roof, but I know good business practices.
I see Chet's post now.... we agree! Good thoughts, but its a piss poor way to build a reputation and get repeat business. You have to put the, "how would I feel" hat on.
I like the idea Martin, and am trying to decide if I should jump on the bandwagon or run as fast as I can. It looks like others are trying it I just saw a billboard in Harrisburg for name your own price storage. I am planning my advertising strategy for next year and its got my gut all churning haha
-- Edited by white fox on Tuesday 24th of August 2010 07:04:56 PM