Our Service
Expand2WebSEO is the thought leader in Local Search Engine Optimization for Chiropractor and Optometry practices. Search engines are the #1 resource people use to find local services and products. Ranking at the top of a Google search result has proven to be one of the most effective channels to acquire new patients. Our service will help optimize your web presence, build trust and relevancy with Google so your listing will naturally rank at the top of the first page.
Local & Organic Search Results vs Paid Results (sponsored links)
 | Studies show 70% of all clicks |
Local & natural search results are considered the most “trusted and relevant” resources by searchers because they are not sponsored or paid for they are free. Local & natural results are “organic” and appear in the center of the search engine page. 70% of all clicks from web users click on these local and organic results.
Paid for links or sponsored links can generally be found on the right hand side of the search engine results page. Every time an end user clicks on your sponsored link you get charged a fee. This is commonly known as a Pay Per Click Campaign. This can be an effective add-on to your overall marketing strategy, but studies have shown the effectiveness or “click through rates” of these links is far less than the local or natural search results.
 | Your listing at the top of the |
The optimal place to have your listing is at the top of the local search results (commonly known as the 7 pack) as well as the at the top of the organic search results on the front page. In this scenario a searcher will see your listing twice on the first page of their search results page giving you a much higher probability your potential customer is going to visit your website and call you.
Our Methodology – Circle of Trust
Search engines rank keyword results based on complex algorithms to give searchers the most mathematically relevant results. This is the science behind search engine rankings and search engine optimization. Google wants to provide their searchers with the most “trusted and relevant” resources on the web. Therefore we need to consistently show Google how we are answering these 2 questions: “Can I trust you and are you relevant”.
 | Rankings are based on the
What is your strategy to |
1. The process starts with a Keyword Analysis. Many people think to have an effective website you need to “write good content and they will come”, which unfortunately is NOT a good strategy. A better strategy is “write the RIGHT good content and they will come”. You can have a very compelling website and great content, but unfortunately if no one is searching for the keywords you are writing about no one is going to find you.
2. Once you identify your keywords you need to Optimize your website. It’s important to have the keywords embedded in the great content that you have created and the page is optimized to make it easy for Google to read and understand what this page is about. If Google doesn’t understand what keywords your page is optimized for how is it going to know your content is relevant for that keyword?
3. Unique Content. Google is looking for great resources that are relevant for their searchers. If you have a lot of articles on eye care or chiropractic care on your website that are being used by hundreds of other similar websites, what is that telling Google about your website being a valuable resource? If a searcher types in a certain keyword do you think Google wants to have 20 different sites come up with the exact same article or 20 different sites that have 20 different articles that are relevant and rich in content? To be relevant you also need to be unique.
4. Back links. How many websites are linking to your site? Google takes a look at the number of back links you have and considers each back link like a vote. The more votes you have (and quality of vote) tells Google your site is relevant and trustworthy.
In essence we are helping to train Google that your site is trustworthy and relevant. As you can see this is a process that takes time and doesn’t happen over nite. We have seen results in as little as 2-3 months, but depending on your market you may not see results for many more months. Once you have your website optimized and ranking and continue to follow the circle of trust process by adding unique content and back links it will be very hard for another business to surpass you.
Expand2SEO Guarantee
Our expertise in LocalSEO and focus on Optometry and Chiropractor practices gives us a cumulative advantage we can pass on to all of our customers. We guarantee that if you become a client of ours we will not accept another client in your zip code while you are a customer. The maximum number of clients we will accept in one city is 3 and that is only if the city is deemed “large enough” to be fair to our customers.
Although no one can guarantee search ranking results we will guarantee our work. Click here for our Expand2SEO Results Guarantee.
If you feel securing the best position on Google is important for your business please contact us for a free consultation @ 800-946-3041 or info@expand2webseo.com .
