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Post Info TOPIC: Market potential


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One of my initial business plan goals is to identify 1,000 stained roofs in my market area. That means name, address, and phone number. I drove around for about 45 minutes in a selected neighborhood and dictated street addresses  to a voice recorder. I reverse searched for names and phone numbers and have entered the 150 plus "candidates" to a spread sheet. I'm thinking I'll identify 2,000 roofs within the next 2-3 weeks. 




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Paul St. Onge
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Roof Cleaning Hartford CT



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How do you get the name and phone #s for every house? If there is just a number for the house is there a way to find who lives there?
 What is a reverse search?



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I just drove around a few developements today verifying homes with algae and writing down the address. It was pretty easy because every home was infected. I will be sending out flyers to each one. I have not added them up yet but I have got atleast a hundred addresses in a little less than 2 hours.  I'll try to post my flyer. Tell me what you think.

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Andy:
Just Google reverse phone lookup, it costs a fee but finds peoples names and numbers based on their addresse

Brian:
Ditch the flyer and knock on the door, or leave the flyer with the customer, but if you are at the door you have gone all the way to a direct sale pitch except for the last step, making the pitch.  A flyer is a demo of your service, not nccesarilly a sales pitch, but a smiling knowledgeable face with a handshake is the oldest and most succesfull form of sales pitch known.  Think about it the whole reason you are going to deliver a flyer is to get a call and go meet somebody, you might as well try and meet them while you are already at their house. 

In an 8 hr. saturday you will meet 100-150 people.  If you expect no's and stay positive you can easily sell 3-5 jobs (3%).  This is based on the economic principle 'the law of averages'  Most flyer results I have seen posted as well as my own are only .5% or less for leads minus your close rate on those leads.  It takes practice to keep your additude positive and form a solid pitch, but it will give you far superior results for your time than hanging flyers as well as make you feel great after a day of talking, selling and educating.

If you are mailing them you are going to spend more money than your gas probably, and you already missed one chance to knock on their door.  If it makes you feel nervous, thats natural.  Overcome it like a true entrepreneur and knock on those doors like so many other succesful business people have done in their pasts as well.

Remember how many candy bars you sold as a kid door to door ??  You might not be a cute kid anymore, but now you have something better,  A unique and powerful service.


-- Edited by Baltimore MD Roof Cleaning 410-482-4367 on Tuesday 26th of January 2010 09:32:52 PM

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+1 to everything Bill just said.

When I start to get dejected by "No's" I just look at those flyers in my hand and think.....

any one of them could be worth 200, 300, 1000 dollars!
That normally picks me up and sends me on my way.

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I agree with Bill. As I am just starting up and have not even cleaned my first roof yet, I am in the process of generating some flyers and business cards that I can go personally hand deliver this weekend and talk to as many people face to face as I can. I am hoping to be able to get at least 4-6 people to commit having their roofs cleaned come the first week in March when the weather is warm enough.

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Roof Cleaning Arkansas wrote:

+1 to everything Bill just said.

When I start to get dejected by "No's" I just look at those flyers in my hand and think.....

any one of them could be worth 200, 300, 1000 dollars!
That normally picks me up and sends me on my way.



That's a great motivator!!  I actually walk around telling myself no when I do direct sales.  It's like my no song, lol  then i am prepared to hear it from someone else.  I generally use a no pressure approach of acting like I don't care if they buy my service.  In fact I really don't because the law of averages says I will get a sale and it has proven itself billions of times for thousands of years.  (there are more tricks but really the more you just stay positive and turn your brain off and roll you'll get sales.)

And the best thing is next to no competition, because 99% of people are way to scared to knock on a door.  I see other people handing out flyers while I am doing it and it makes me laugh , then they look at me and I laugh some more and shake my head up and down, smile and wave ;)

That's another secret, Nod yes all the time, every time you talk to someone and Smile and wave when you meet them.  I mean wave with your hand next to your face for 2-3 seconds.  This guarantees eye contact. the smile helps produce a positive atmosphere to establish common ground and the nod usually makes them nod yes while your talking to them. 

Good luck brothers and stay positive.. Tell everyone to have a great day and if you start feeling down just start nodding yes and telling yourself no. 

 



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Being able to talk with your potential customers is always a better way when dealing communicating with customers. For some people the sale comes natural and for those who it does not work on a good presentations, and you can land the job about 85% of the time. If you are driving around neighborhoods it is easier to get the street name and mail everybody on the street. Most likely they all will need their roof cleaned or maybe another service if their roof is in good condition.

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Andy,

Reverse lookup.

Here's the site I started using: http://www.whitepages.com/


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Paul St. Onge
Ellington, Ct 06029
860-680-2008

Roof Cleaning Hartford CT



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Andy, 

No charge for this site!


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Paul St. Onge
Ellington, Ct 06029
860-680-2008

Roof Cleaning Hartford CT



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Thanks Paul, this looks like it will work great.  Good tool for making contacts.  If you keep going with it, you can learn a lot about your potential customer. 

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Bill,

"Ditch the flyer and knock on the door,....."
You tell it so clearly and convincingly. Thanks.

That's what I'm going to do despite my real fear of rejection.

I feel very lucky to have found this group.


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Paul St. Onge
Ellington, Ct 06029
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Roof Cleaning Hartford CT



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A really fast and easy way to do this is at the local library. While you're out and about just take note of neighborhoods when you find one that is heavily contaminated and write down the entrance street name. When you get home go to google maps and view the rest of the neighborhood from the sky. write down the rest of the street names from there (in a spreadsheet) and then go to the library. Ask for the infoUSA reverse directory or a similar one. They list every valid address including HO name, age and INCOME LEVELS!!! You can target your market very easily this way. just take the house numbers that fall into your desired range and bamo - mailing list.



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I am getting my flyers put together too. This post reminds me of going through sales training... So go for the "NO". Law of averages will work itself out and the "yes" will come, but if you go after the No's then you are getting what you are after. Hearing no over and over is not easy! Say your goal for the day is 10 sales for instance. Law of averages say that for every 10 people you talk to you will make 1 sales for example. So for the day you would need to see talk to at least 100 people on average to make your goal. Most would be out until they got to thier goal of 10 sales even if they had a good day and only spoke with say 60 people. But if you go for the No's and say set a goal of 100 No's. Now you are out to get the "No's" and every rejection is what you set out to get. Funny part is when you start getting the "yes" it keeps you from getting to your "no" goal of 100. So instead of stopping at 60 houses because you hit your goal of 10 sales, now you increased your number of "calls" and most likely will have picked up an extra 5 or so sales and you spoke with 115 people. Not to mention the rejection was what you were after and it keeps you in a much better mood.

Noll

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I agree with Bill 100%.  Don't just leave flyers on the door or they will probably get pitched in the trash and irritate the customer.  Knock on the door and meet the customer face to face.  Hand him the flyer and expain how you going to make his life better and why you are the best.

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when I arrive to a customers house I like spending time talking to the customer, showing him my equipment and how it works and explaining the cleaning process. I try to get the customer involved then I will ask him to go talk to his neighbors for me. After all he know his neighbors far better than I.



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I am planning on doing something similar, instead of sending something to every address I am going to just get the addresses of houses that need the service so no wasted marketing efforts.

I am not that good at selling but I am always trying to learn more and more.

They don't have any good selling training here in my area so I bought some books and cd's and am working on it.

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Bill,  I like the idea of meeting customers face to face also.  The only problem is that in some of the higher class neighborhoods that i do work there is no solicitation notices posted.  They can and will call the police and you will be escorted out of the neighborhood.  In those type of neighborhoods I let them come to me and they do. 

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Economics being what they are today I would be sure to be armed with a good "value proposition".  Something like:"Your roof is designed to last 30 years, most only last 10-15 because people allow the mold, mildew and algae to not only make the roof look old and ugly but actually eat away at the shingle itself.  I know you don't want to have to replace your roof any sooner than you need to so it just makes sense to have it cleaned at a fraction of the cost of replacing it....don't you think?"  Of course they will say yes and then you take it from there.

Daniel Simmons
Commercial Pressure Washing Pearland TX
Pearland Roof Cleaning

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