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Put the price of the job (compared to the competition) on the X axis (horizontal) and you will know how many jobs you will get (the Y or f.x axis) and still be able to make a profit and continue in business. 

Not super earth-shattering, but common sense logic says...if you are priced too high you make a lot of money on each job, but don't sell very many and guess what?  You are at the same level as someone that works their butt off on tons of jobs for dirt cheap!

So to stay in business you need to split the difference.

To become highly successful (in the long run) you need to be just a bit right from the tip of the mountain top, meaning slightly higher prices and slightly less total jobs.

-- Edited by KP Diamond on Saturday 23rd of January 2010 03:37:22 PM

-- Edited by KP Diamond on Saturday 23rd of January 2010 04:19:18 PM