I have a hard time even finding my own site on google. But, according to my tracker for my web site, some one in D.C. keeps going to my page. Hmmmm yup, I paid them.

No, I do not have a sponsored ad. I just launched my web site about 30 days ago.

Unless you have not a clue as to what "search optimization" is or means, you're better off without it in my opinion. 

You set up a cap like X amount of hits (clicks) per day, and I have found many to hit their limit everyday without ever being able to justify it.  In other words, you have no guarantee that you are receiving the work and you can count on receiving a fat bill at the end of each month.

I know many small biz owners who have done it, and a couple guys who are in the biz.  Whenever I ask them how it turned out for them, it was like pulling teeth...