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Value Pak

Roof Cleaning Memphis TN · Guest

Hey Mike:

James here. Tell me about the CBS and ten bucks... I'd like to know more about that....

Zip me an E-Mail please! biggrin

Regards,

James Vinson
www.wecleanroofs.net
support@wecleanroofs.net

Baltimore MD Roof Cleaning 410-482-4367 · guest

Hi James, your local cable provider can hook you up with the tv ad info, they usally run $10-$30 per run depending on the channell. Comcast wanted about $1k to make an ad for me, but you can film your own as well.

Guest

Baltimore MD Roof Cleaning 410-482-4367 wrote:

Hi James, your local cable provider can hook you up with the tv ad info, they usally run $10-$30 per run depending on the channell. Comcast wanted about $1k to make an ad for me, but you can film your own as well.

Holy moly, a grand just to put it together? Your local stations all have there own production department, they will make your shots from 250-400 and sometimes free depending on the amount of spots you run. Never pay more than that for a production, and unless you are a film student or something like that, don't try to put your own commercial out. Thats what they do so let'em do it. Just my opinion from experience with this particular situation.

Baltimore MD Roof Cleaning 410-482-4367 · guest

Yeah, I got some friends that could film mine from film school. Granted these prices were in Washington DC, were everything is very high. Billboards start at $17k per month lol. In Baltimore they start at $8k 2yrs. ago. I always wanted to get a tv ad out and havn't so far. I bet it works well for you?? Since you did a new one recently?

Roof Cleaning Richmond VA 804-687-4960 · Guest

Used Value Pak many years ago with poor results. This Tuesday May 19th I am attending a seminar sponsored by the local fox TV affiliate here in Richmond VA promoting thier angle for Radio & TV advertising. I will follow up this post with any constructive ideas or infomation they provide.

-- Edited by Roof Cleaning Richmond VA 804-687-4960 on Sunday 17th of May 2009 06:02:06 PM

A1CC&PW · Guest

We once ran a value pak and it hit over 10,000 houses....

Guess how many calls I got, just one, it was a total waste of money and I will never use that form of advertising again. I will stick with the phone calls and flyers lol Hope that helps for my fello cleaners

Roof Cleaning Columbus Ohio 614.593.0328 · Guest

I ran one and it went to almost 20,000 with maybe 3 calls. It may be good for some services in certain markets but I just dont think its that effective for what I/we do.

gutterdog · Oct 5, 2010

Any new info on Val Pak. There hittin me hard and dropping the price. $500 for 30,000 now.
Just got off the phone.

Guest

Mike,
I used them this year. I signed for 4 months. I paid $800.00/month for 30,000 people. I always covered the cost. 2 months I did well with them. I canceled after the third month because I wanted to allocate the $800.00 differently, but as it turns out, the 4th month was the best month. I got 12 calls from it and sold 8 jobs. If I had those results before I canceled, I may not have canceled it. I certainly didn't lose money. All areas are different thought.

Brian

Patrick Carder · Premium Member Roof Cleaning Institute of America

We have used Val Pak for my Handyman business and it was not effective at all.
Stop at a group of cluster mailboxes in a large development and look in the trash barrel and you will see that most of them don't even make it to the house.

Roof Cleaning Cleveland (216) 323-0552 · Oct 5, 2010

Thanks for the info guys, I was thinking about checking them out.

Grizzly · Guest

I've never used Val Pak but I'm sure there are much more effective ways to spend that kind of money. However, any advertising medium can be effective IF you have the right message.

RCIA Founder

The Roof Cleaners of Chester County Pennsylvania 610-842-2104 wrote:

Mike,
I used them this year. I signed for 4 months. I paid $800.00/month for 30,000 people. I always covered the cost. 2 months I did well with them. I canceled after the third month because I wanted to allocate the $800.00 differently, but as it turns out, the 4th month was the best month. I got 12 calls from it and sold 8 jobs. If I had those results before I canceled, I may not have canceled it. I certainly didn't lose money. All areas are different thought.

Brian

INSIST on a proof of mailing! Val Pak don't play games, but these small coupon books known for inflating mailing figures!
One month, they really DO mail out 50,000 books, to give you a taste, then they simply don't mail near as many out the following months, but still take your money.
Beware!

Craig Finney · Guest

Im glad I read this post. Maybe the money I was going to spend on advertising in the spring would be better spent on a vehicle wrap and door hangars.

gutterdog · Oct 7, 2010

Apple Roof Cleaning Tampa FL (813) 655-8777 wrote:

The Roof Cleaners of Chester County Pennsylvania 610-842-2104 wrote:

Mike,
I used them this year. I signed for 4 months. I paid $800.00/month for 30,000 people. I always covered the cost. 2 months I did well with them. I canceled after the third month because I wanted to allocate the $800.00 differently, but as it turns out, the 4th month was the best month. I got 12 calls from it and sold 8 jobs. If I had those results before I canceled, I may not have canceled it. I certainly didn't lose money. All areas are different thought.

Brian

INSIST on a proof of mailing! Val Pak don't play games, but these small coupon books known for inflating mailing figures!
One month, they really DO mail out 50,000 books, to give you a taste, then they simply don't mail near as many out the following months, but still take your money.
Beware!

I asked for exclusitivity in the area I was possably advertising and they said no.

Guest

I just put a ad in the paper. I was thinking about val pak, not anymore tho I think i'm gonna try the postcard d2d method...

Pristine Roof Cleaning New Jersey · Premium Member Roof Cleaning Institute of America

i have spent thousands on valpack, clipper magazine, and i just did 6 zones with money mailer i got some work out of it but yes its a total wast of money althogh some pepole call months later.
flyering is the only way it sucks but knocking on doors with $100 worth of flyers gets 10- 15
roofs forth the week

gutterdog · Oct 12, 2010

dan wrote:

i have spent thousands on valpack, clipper magazine, and i just did 6 zones with money mailer i got some work out of it but yes its a total wast of money althogh some pepole call months later.
flyering is the only way it sucks but knocking on doors with $100 worth of flyers gets 10- 15
roofs forth the week

Dan you seem to be really doing great!! Would you like to share a pic of your flyer?

mfulton · Guest

I tried val pak a couple years back running a maid/house cleaning service. Very bad ROI in this area. Sounds like it just depends on where you are and what and how you offer it. So far I've had the best luck with tossing postcards and a magnet in a plastic bag. Here's the secrete....Put your sign up at the entrance of that neighborhood a couple of days afterwards. You should get a least a call per day. I've been in one neighborhood for the last two weeks working. The sign really helped!! Oh and I probably only tossed to about 75 homes in that neighborhood. The cost was about $16 and the return has been close to $2500. Less than a penny on the dollar. Hope this helps!

-Mike

The Roof Cleaning Institute Of America Training & Certification Forum "Find A Certified Roof Cleaner Directory"

The Roof Cleaning Institute Of America Training & Certification Forum
"Find A Certified Roof Cleaner Directory"