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RCIA Founder

Marketing Plans For Next Years Roof Cleaning Season ?

Guest

We are going to hit the commercial side of things harder. We are expanding to pa and Delaware next year also.

Mr Maintenance · Dec 14, 2013

Going to do more blogs. More utube videos

RCIA Founder

Diamond Roof Cleaning New Jersey (1-800-Roof-Clean) wrote:
We are going to hit the commercial side of things harder. We are expanding to pa and Delaware next year also.

That's great Mike! Maybe gonna hire a salesman too ?

I have had great luck hiring canvassers for siding, etc, etc.

http://www.contractortalk.com/f12/how-find-canvassers-91354/

These guys are out everyday pounding the pavement anyway, and adding roof cleaning to their items to sell seems to work really good.

Straight Comission, of course, they eat what they kill

RCIA Founder

Mr Maintenance wrote:
Going to do more blogs. More utube videos

The blogs on the new forum are just about w/o equal, as far as SEO goes.

Try them, you are a premuim member, and use the tags, you will see what I mean

waxman18324 · Premium Member Roof Cleaning Institute Of America

Chris,

Like others we will be producing videos. Here are two just to start.

Hank

Central Iowa Roof Cleaning · Certified Cedar Shake Roof Cleaning Specialist

waxman18324 wrote:
Chris,
Like others we will be producing videos. Here are two just to start.
Hank

Glad to see you are using video's Hank. Videos have really help my business grow over the last couple years. I'd say they have been number 1 in getting jobs and then direct mailers i.e. a tri-fold direct to the home owner.

As you are aware I have a very niche service cleaning cedar so all my marketing is directed to cedar cleaning. I presently have about 18 videos directed towards cedar. One of my videos has over 20,000 hits.

I cannot count the times a home owner called or e-mailed and said they saw my video and would like a quote. Though I have received about a 2 to 5 % return on direct mailers also, depending what part of the country I send them.

Have you ever thought of doing a video of your service with you in it or doing a voice over? Google, Bing, etc. can pick up your voice content which you know content or relevant content drives search.

Should you do a voice video, also transcribe the voice content to written content and paste it in the video description which will really up the video SEO.

I am not trying to infer I am an expert with videos but I have learned a lot by trial and error.

Also, review this when time allows: http://www.videotrafficacademy.com/ I joined about two years ago and this has been a big help.

Good luck with your videos.

waxman18324 · Premium Member Roof Cleaning Institute Of America

Central Iowa Roof Cleaning wrote:
waxman18324 wrote:
Chris,
Like others we will be producing videos. Here are two just to start.
Hank
Glad to see you are using video's Hank. Videos have really help my business grow over the last couple years. I'd say they have been number 1 in getting jobs and then direct mailers i.e. a tri-fold direct to the home owner.
As you are aware I have a very niche service cleaning cedar so all my marketing is directed to cedar cleaning. I presently have about 18 videos directed towards cedar. One of my videos has over 20,000 hits.
I cannot count the times a home owner called or e-mailed and said they saw my video and would like a quote. Though I have received about a 2 to 5 % return on direct mailers also, depending what part of the country I send them.

Have you ever thought of doing a video of your service with you in it or doing a voice over? Google, Bing, etc. can pick up your voice content which you know content or relevant content drives search.
Should you do a voice video, also transcribe the voice content to written content and paste it in the video description which will really up the video SEO.
I am not trying to infer I am an expert with videos but I have learned a lot by trial and error.
Also, review this when time allows: http://www.videotrafficacademy.com/ I joined about two years ago and this has been a big help.
Good luck with your videos.