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It's a number of things.  Most middle class folks flip out to a 5-6k quote on a 40k cedar shake roof.  As a result the closing ratio is fairly low.  The liabilities are high both in personal safety and the use of moderate pressure on a roof.  Good quality stain/sealer puts the price point out of reach for many potential clients.

Meanwhile we have more mainstream asphalt business than we can handle, so we've bowed out of cedar.

We've passed on two relatively big cedar jobs recently; I'd prefer to refer our clients so a company that DOES offer the service.  If only I could find one.

Should I send the cedar leads to you Mike?

Have a cedar lead on a 2 million dollar home in Bethesda.  Check your PM Mike, since I can't find a email address for you.  If you can't / won't follow up on this, then give it back to me please.  This lead is for you and only you.

Go get 'em bud!!!