The Roof Cleaning Institute Of America Training & Certification Forum
"Find A Certified Roof Cleaner Directory"

MJ · Nov 4, 2011

Just sharing a good story...commercial job

Roof Cleaning Bradenton FL 941-822-2454 · Guest

key to more business is to make a promo post like this one on the open side. It will help with your SEO and showcase it in the search engines if someone is looking.
Make sure you add key words in the post ie: commercial roof cleaning. black streaks, town you did this job in.
That is one way to help, the other is many ways, build a portfolio with large images and hit the streets or send professional mailings with pics, just make sure you get them to the right person.
(ck out the marketing section here in the open section)
Best of Luck!
Kim R

MJ · Nov 8, 2011

Kim, thanks for the note, we have identified over 40 commercial buildings with roof stains, called on them personally, delivered a quote to clean the roofs, churches, banks, office buildings, day cares, office buildings, we have not had one bite, my guess is that 85% of our market does not know what roof cleaning is, my analytics is telling me about 3:45 avg time on my website, we are doing a lot of seed planting and educating. My guess is that there were about 10-20 total commercial roof cleaning jobs performed this year in my market. I really thought that a bank or a dental office would jump at a roof cleaning job under 1k, to make there property look better, so far, my take is that this is much more of a discretionary proposition that I had first thought.

I have offered Duke Properties a free trail, only to be turned down. They have offices all over the place with GCM.

I have offered roof cleaning of some residential roofs for 50.00, just for the pictures, sign placements, and seed planting, and was turned down. Funny thing is that the homes were valued over 250k, burned up with algae, and there were 50k cars in driveways, with great backyard pools, but to spend a few hundred on shingle cleaning??, HO said, I can use that money for a big night at Morton's Steak House.

Maybe in the spring our phone and email will burn up.

Roof Cleaning Severna Park MD · guest

Nice job!

The key to commercial work is persistence, you have to be in their face on a regular basis, following up is key as they may not need or want your business right now, but may want it in the future.

By the way, what is that you are towing, it looks awesome!

Roof Cleaning Tallahassee · Guest

Great job Mike!

As a side note: Can anyone pick out the MAJOR mistake the roofer made?

Roof Cleaning Severna Park MD · guest

They didn't overlap the shingle where they meet up which will probably cause issues at a later time? Also, shouldn't the shingles be uniform on each row?

Roof Cleaning Tallahassee · Guest

You got it Phil. There should never be a continuous seam or joint. They should have stripped back the shingles a few feet from the new roof and then weave/stagger the new shingles back in. That is just a leak waiting to happen.

Mike...After they have to repair the leaking roof in a few years, looks like you might have some future work blending in those the new shingles also. biggrin

MJ · Nov 8, 2011

Good observation on the shingles, thanks for the feedback, these commercial jobs just don't come in like I thought they would, I'm working on an energy savings angle that might be motivate some to buy.

The trailer was a custom fiberglass mold from a camper company. It tows nice and is easy to maneuver in tight driveways, but it is also tight inside, not much wiggle room. Here is a pic of our weapon of choice. We use a foamer, only issue we have is that we seem to use a lot of product, which means too much run off, and too much $ wasted.

Any adivce from crafty veterens on reducing the run off will be most apperciated.

sweetwaterfish · Guest

Mike, 80 % of my income is from commercial. Follow up is the key. Don't try and sell. Instead educate and establish relationships. They may not want it cleaned today...but when they finally do want an exterior cleaning, make sure you own that top of mind awareness.

MJ · Nov 11, 2011

Good advice, I think buyers need to trust you and like you, then they will buy from you. I was naive in thinking that if we stop in, present a quote, show them pictures of the roof and our corporate presentation of our company, process and results that they would buy. We are going to invest more into the "relationship" for commercial work.

The Roof Cleaning Institute Of America Training & Certification Forum "Find A Certified Roof Cleaner Directory"

The Roof Cleaning Institute Of America Training & Certification Forum
"Find A Certified Roof Cleaner Directory"