The Roof Cleaning Institute Of America Training & Certification Forum
"Find A Certified Roof Cleaner Directory"

Here is a screen shot from a search , What I am seeing is the search terms in Bold, they are bolded within the search results. What I don't understand is the order of how Google incorporates this and ranks them.

Search Term:

Roof Cleaning Tampa Fl ( picking on Chris , hey it is his B-day!)