I've searched but have not found an existing thread on this subject. A typical real estate investor purchases a property, rehabs it and then either sells it or holds it and rents it out. As with any business cost is critical. If an investor can get by with having the roof cleaned versus replaced, he'll obviously have it cleaned to maximize his profit. I once sold a house which had stains on the roof. I didn't think they could be removed and just thought the shingles were getting old but not too old to have to be replaced. Well of course the buyers used the stained roof as a reason to reduce the purchase price because "the roof will have to be replaced soon". This scenario is typical. If only I knew back then what I know now!
A great way to market to the real estate investor segment is at real estate investment clubs. This is where investors meet, weekly or monthly, to network, and then to listen to announcements, vendor promotions and then a key note speaker. You will likely find a few clubs in your area. Here is a link to one such club in the Chicago area. http://www.cciainfo.com/
As a vendor you will have opportunity to promote your roof cleaning business on the club's website as well at the meeting and to pass out your collateral. You will also likely have the opportunity to give an educational presentation on roof cleaning. A lot of investors do not know about roof cleaning and would be very interested in learning.
As in all things becareful with " who " you get involved with. I got a call from a house flipper last year...guy needed it done yestersay. I pulled up there in the morning there were so many " other workers " there they were constanly in and out...a problem if your spraying for sure. I gave him a price I think like 400 for just the front....he thought he was smart and said great 400 for the whole thing. I said no and walked with him to the back....the rear roof looked like it was ready to collapse he had guys inside suring it up. I told him like 600 for the whole job he had me standing there talking to a plumber about me saying 400 and now 600...I just walked away, I didnt need it and could tell the guy was an azz. He called me up like ten minutes later saying " where did you go " come do the job...I said no thanks, your going to be nothing but a headache.............
Good info Dave. another good group is builders in new subdivsions. Amazing what a softwash will do to remove construction dirt and make a new house sparkle!
-- Edited by sweetwaterfish on Tuesday 10th of May 2011 10:11:29 PM
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As in all things becareful with " who " you get involved with. I got a call from a house flipper last year...guy needed it done yestersay. I pulled up there in the morning there were so many " other workers " there they were constanly in and out...a problem if your spraying for sure. I gave him a price I think like 400 for just the front....he thought he was smart and said great 400 for the whole thing. I said no and walked with him to the back....the rear roof looked like it was ready to collapse he had guys inside suring it up. I told him like 600 for the whole job he had me standing there talking to a plumber about me saying 400 and now 600...I just walked away, I didnt need it and could tell the guy was an azz. He called me up like ten minutes later saying " where did you go " come do the job...I said no thanks, your going to be nothing but a headache.............
That's why we always need to have a written quote complete with a scope of work and price. This removes the "but you said only" argument. Also don't let one azz stop you from dealing with other rehabbers.
Good info Dave. another good group is builders in new subdivsions. Amazing what a softwash will do to remove construction dirt and make a new house sparkle!
-- Edited by sweetwaterfish on Tuesday 10th of May 2011 10:11:29 PM
That's a good point sweetwaterfish. I remember when I had a new house built in a developing subdivision. Dirt was everywhere! Too bad not many new homes are being constructed right now.
When I was first starting last year, I picked up a realtor book for my area. I went though and e-mailed every realtor, letting them know I was around and what I do. I think I e-mailed about 70-75 realtors. I got two responses. First was a waste, second asked me to follow-up this spring. I did a bit of research to find out he is the owner of the local Remax. Followed up first of this month. So far, I have cleaned his roof, another he has on the market and he said there are many more to come. I LIKE!
We have talked with a few flippers and have gotten no action. We are currently working on getting our realtors list together and starting the e-mail campaighn.
When I was first starting last year, I picked up a realtor book for my area. I went though and e-mailed every realtor, letting them know I was around and what I do. I think I e-mailed about 70-75 realtors. I got two responses. First was a waste, second asked me to follow-up this spring. I did a bit of research to find out he is the owner of the local Remax. Followed up first of this month. So far, I have cleaned his roof, another he has on the market and he said there are many more to come. I LIKE!
Mike, thanks for sharing your success story. You didn't quit after your initial email blitz but you followed up and because of that are getting jobs.
True that Dave. I have hit the honey hole with the house he is trying to sell. One neighbor saw me doing it and now everybody wants to keep up with the Jones's. That one has now turned into 6 and I am talking to 3 more this week. Gotta love it!