but,, I dont understand the big trk other than for advertisment( fuel is to high) 2) IN THE PIC: you are cleaning from the bottom up, should be from the top down, you will have a lot of run off starting from the bottom.. thought you should know this. To be real honest with you, I would not use that pic, get one with a before and after or in progress shot imho
what about this pic instead. I know before & afters but that seems a little booring to me. I think an action shot is nice but that is why I brought it here. I would really like to make my decision this afternoon so they can print it tomorrow and install it next week. I have a huge roof with great exposure next Friday.
Nobody cares about action shots if they can't tell what you are doing....your truck should educate people that they can have their roof cleaned. Then your job is to educate them on the procedure...
Aaron, how about an action shot with at least half of the roof clean and you standing in between the good and the bad (clean and dirty) and spraying the uncleaned side? I'd rather wait and get a good shot before rushing into something like this. If I was a customer, I'd be more "WOW'd" by a nice before and after, than I would by someone squirting some soap on a roof. Being a roof cleaner, I naturally like the action shot too, but customers don't know what the heck that is that you are doing haha.
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It says in pretty bold letters what we are doing.It doesn't say we are squirting soap,LOL What about the second pic I provided that shows more of a difference??
I thought the same thing about the picture. Before and after is the the way I would go. You could be flying down the freeway and the only thing someone will notice is a picture of a guy spraying a roof. Looks great other than the picture imho.
I like Phil's idea. If I was going spend that much on a wrap I would take my time getting a good picture. One with a real " WOW" to it. You got a moving billboard there and you want people to remember it. I would do section, rinse it, let it dry and then get a picture of me just starting to spray the next half. It would be very time consuming but would definitely look good. BTW I would probably spray from the side in the picture, because at first glance it looks like you are pressure washing.
Jon
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I do really appreciate ALL input but it seems that many do not look at the whole side of the truck. Combining the picture,which I think more people would look to see what the guy is doing,with the big red words "SOFT WASH" pretty much covers the story. Myself & the designers felt that seeing a person will draw more people in then just a picture of a roof. You would be less likely to know what that picture represents. But please keep em comin!
Aaron, you cant assume that a customer would look at the whole thing either. They would likely spend the 3 seconds that you have their attention trying to figure out what you are doing.
Aaron, you cant assume that a customer would look at the whole thing either. They would likely spend the 3 seconds that you have their attention trying to figure out what you are doing.
I Like the wrap, just not the picture.
If they are spending 3 seconds looking at a picture of 2 roofs or a guy on a roof.Which conveys the message better?
I am playing devils advocate at this point. By the way...what do you guys have on your trucks??