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Focused and prepared

your sitting by the pool while we are making snowmen!!!

I can tell ya that wont be cheap!!! All I can say is GO 2011!!!!!!!!

Raystown Roof Cleaning Central PA 1-800-236-0322 wrote:

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gutterdog wrote:

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I met with a tv commercial guy 2 days ago. No contract! I may acctually have a commercial going this year! Hes going to have some #'s for me next week!

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Hey Michael,..couple things about t.v. commercials,..first they can make you feel good about your business,...they give a legitimate, sucessful look to your business.

But,..keep in mind that t.v. commercials are generally short which makes it tough to get the audiences attention until after the first several times they see it. Advertising is about BRANDING. Commercials can be expensive, and to make them productive they need to be run for an extended period of time.

I'm not saying they're not cost effective,..but I will say that money is better spent with other forms of advertising.

Jeff

 

 

 

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Jeff,
   I'm looking get a game plan for 2011.  What advertising works for you and would recommend?  Welcome back by the way.

 

Thanks for the feed back guys.

When ya looking to buy a truck you look at a few, find out what is a good price, ya kick things around...

I'll let yall know what kinda figures he gives me next Wed. Maybe not this year, commercial, But I'll have my feet wet when I do make a decision on this.

Theres GONNA be a commercial, prob not this year... Deff by next!

Best wishes for everyones growth this year!!!

Ace,..i like anything that is a "referable" source,..pretty much anything in print. Do color anytime you can. Just looks more successful. Obviously websites,.. They can be had for cheap and reach alot of customers with pictures, info,..etc...and, make sure all other ad's have a reference to the website. Try to stick with one set set of colors and themes,...gives your service instant recognition as time goes by.

I did do a t.v. commercial about four years ago, and they gave me a copy of the commercial.I did like the ability to use the commercial as an advertising tool that I could send along as a link in e-mails to realtors.

Jeff

Mike lives in the DC area and a billboard on the beltway starts @ 17,000$ a month! There are other billboards he could use, but the most effective spots near him are very high.
Mike, HGTV and good morn ing america are some of the most effective tv spots. HGTV is more expensive than most of the other channels, but is watched by the homebody housewives. A good campaign will show your commercial at least 10x a weekend @30 bucks a pop that's 900$- 1200$ a month for 30-40 adds on one channel weekends only. Pplus about 1,000$+ to make a low budget commercial. The better campaign with 5+ channels and certain special spots will easily run 5k+ a month. A high quility commercial will require an outside ad agency and can get into 5 figures very quickly.

My rep was Sarha from Comcast.

Now a comparison. A Sunday add in the Washington Post will cost 1,200$ a month for a smaller add Sunday run only. All the DC stuff is costly and reaches over 1million people. You can get a good pennysaver campaign for that price. If you want to target SoMo, we always did good with the Enterprise. It reaches Waldorf to Saint Mary's and we had a color add on all runs for about $600 a month.

Mike take your time, crunch your numbers and be carefull. We spent 2400$ a month 3 years ago on a newspaper campaign on the shore in 16 publications. 10,000$ later we received 1 phone call frrom it. Adds take time and rrepition to work. They need to reach your audience and be presented effectivly and be designed properly. When we launched our last campaign of this kind, I spent a few days mapping the MD demographics. County population, median income, and property values are good things to know. The DC area has one of the largest higher educated populations in the country. That also effects how your adds should be presented.

Take your time bro, and good luck.