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What's in your arsenal? (portfolio)

Nov 12, 2010

Roof Cleaning Northern Virginia (571) 250 9650 wrote:
I just saw a post by G-Dog (Mike) mentioning pulling together a portfolio. I thought it may be a great topic that we could all contribute too, perhaps learning from each other and getting Mike's together in record time too?

Here are some of mine off the top of my head and in no particular order:

Anxiously waiting for the RCIA member certificate - will be page 1.
LOTS of before and after pictures
Proof of Insurance
Business license
Multiple kudos email from customers
ARMA and GAF docs clearly stating do not pressure wash shingles (have to be careful with these)
My newspaper ad (not sure why though)
A calender for discussing schedules with clients
An old piece of shingle (small)
A new shingle sample still in it's original little zip lock bag.
A MSDS for SH that does not reference the 'B' word in it at all.

I still need to add:

Pics of zinc oxide or copper oxide strips NOT working. (Those were provided by another RCIA member and are on the forum)

Pics of lichen infestation before treatment, immediately after treatment, and two weeks after treatment to explain the time delay with photos and to ensure that expectations are CLEARLY set.

It's in a faux leather sales binder that has a large clear 'window' on the cover where I've inserted a full page marketing document, with......more pictures, logo and phone number in bold print.

I'll go to the truck and get it in a bit to see if I've missed anything.

Anyone care to add to this?

Looks good.

And the RCIA technical bulletin.

Roof Cleaning Bradenton FL 941-822-2454 · Guest

We are still tearing off and replacing roofs up in Mi, and have some excellent samples from replaced roofs depicting what's going on, up close and personal what these critters are doing. I can send you a good sample to add to your portfolio. I will ship it out by Monday if you want one.
TC
Kim R (aka shin kicker)lol

Guest

That'd be great Kim, and most appreciated. I'll shoot you a PM with my mailing address. Please let me know if/how I can ever return the favor.

(edit - corrected a typo)

-- Edited by Roof Cleaning Northern Virginia (571) 250 9650 on Saturday 13th of November 2010 09:27:49 AM

Roof Cleaning Bradenton FL 941-822-2454 · Guest

Send it on over
K.R.

Guest

Surely I didn't cover all the possible items for a good portfolio. Anyone besides Mike have something to add?

Thanks.

gutterdog · Nov 13, 2010

Wow! I originally was thinking Copies of the RCIA certificate, Wolman, PWNA, BBB, Insurance, before and afters, MSDS, someone wrote a 9 page thing in here, Testimonials,...

But then I wouldnt want to over whelm them. A simple folder with the 2 pockets on the inside. Glossy cover, with company logo. Before and after on the back, front or both.

Keep the cost down.

On the inside Insurance, certificate, and a brochure. couple business cards, magnet, and a free pen, (Ive always had pens and magnets!!, everyone can use a pen, not a key chain, etc.)

There was something written here at the RCIA. It printed out 9 pages. If that could be shortened. I only see another roof cleaner reading all 9 pages.

The arma thing maybe?

This should be something to give to the one in the decision seat. They keep it to pass to others? Or when they have another property to wash.

The ones that do more than roofs it could be another form of advertising too?

Nov 14, 2010

I am going to also add an article I got from www.roofcleaningchemicals.com

ADD THOUSANDS TO YOUR EQUITY!

With the housing market in one of its worst slumps in decades, many homeowners that are trying to sell are brainstorming creative ways to differentiate their home from the rest.　 Some have the interior painted, some work on the landscaping, while others will actually go so far as to throw in gifts like new automobiles and furniture.

But very rarely does it occur to these folks that their filthy,

algae-covered roof maybe keeping the buyers away!

Imagine a potential buyer pulling into the driveway of an otherwise beautiful home, but the roof is covered in some kind of mystery "black stuff". 　 They're going to think to themselves that the roof is sick and may even need replacing (although it just needs a cleaning).　 They'll be adding up the cost of a new roof before they've even stepped foot in the house! How's that for lousy curb appeal!　

Sellers can't afford to be this careless with how the exterior of their home looks.　 That bad "first impression" that the potential buyer has will often times trump any upgrades or features that are inside the house.　Dirty roofs that are stained and covered in moss could also catch the attention of a home inspector who might decide to make negative comments about it to his clients, who in turn might offer less than they would. Or other wise just be a deal breaker!

The answer, of course, is to clean your roof before it goes on the market. Save yourself the time and risk and hire a certified roof cleaner who utilizes the no pressure chemical only process recommended by the ARMA* Asphalt Roofing Manufacturers Associaion, shingle manufacturers, and the RCIA* Roof Cleaning Institute of America.

That $300 to $600 that you spend on a roof cleaning could garner you an extra $5,000 to $10,000 or more when it comes time to sell as a result of perceived greater value (new-looking roof = healthy roof!), and it doesn't take a financial genius to see that that's quite a return on your investment.

-- Edited by Roof Cleaning Pro Greensboro NC (336)362 7659 on Sunday 14th of November 2010 12:17:42 PM

gutterdog · Nov 14, 2010

Roof Cleaning Pro Greensboro NC (336)362 7659 wrote:

I am going also add an article I got from www.roofcleaningchemicals.com

ADD THOUSANDS TO YOUR EQUITY!
With the housing market in one of its worst slumps in decades, many homeowners that are trying to sell are brainstorming creative ways to differentiate their home from the rest.　 Some have the interior painted, some work on the landscaping, while others will actually go so far as to throw in gifts like new automobiles and furniture.

But very rarely does it occur to these folks that their filthy,
algae-covered roof maybe keeping the buyers away!

Imagine a potential buyer pulling into the driveway of an otherwise beautiful home, but the roof is covered in some kind of mystery "black stuff". 　 They're going to think to themselves that the roof is sick and may even need replacing (although it just needs a cleaning).　 They'll be adding up the cost of a new roof before they've even stepped foot in the house! How's that for lousy curb appeal!　

Sellers can't afford to be this careless with how the exterior of their home looks.　 That bad "first impression" that the potential buyer has will often times trump any upgrades or features that are inside the house.　Dirty roofs that are stained and covered in moss could also catch the attention of a home inspector who might decide to make negative comments about it to his clients, who in turn might offer less than they would. Or other wise just be a deal breaker!

The answer, of course, is to clean your roof before it goes on the market. Save yourself the time and risk and hire a certified roof cleaner who utilizes the no pressure chemical only process recommended by the ARMA* Asphalt Roofing Manufacturers Associaion, shingle manufacturers, and the RCIA* Roof Cleaning Institute of America.

That $300 to $600 that you spend on a roof cleaning could garner you an extra $5,000 to $10,000 or more when it comes time to sell as a result of perceived greater value (new-looking roof = healthy roof!), and it doesn't take a financial genius to see that that's quite a return on your investment.

-- Edited by Roof Cleaning Pro Greensboro NC (336)362 7659 on Sunday 14th of November 2010 11:15:57 AM

Nice!!!

The Roof Cleaning Institute Of America Training & Certification Forum "Find A Certified Roof Cleaner Directory"

ADD THOUSANDS TO YOUR EQUITY!

ADD THOUSANDS TO YOUR EQUITY!

The Roof Cleaning Institute Of America Training & Certification Forum
"Find A Certified Roof Cleaner Directory"