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"PW" results on an asphalt roof - ugly.......

Arkansas Roof Cleaning (501) 681 3355 · Premium Member Roof Cleaning Institute Of America

Thanks for this great example,Ted!!!
We'll be sure to add this to our portfolio!!!
The fact that the GCM is already coming back is Graphic Proof!!!

-- Edited by Arkansas Roof Cleaning (501) 681 3355 on Tuesday 19th of October 2010 10:18:27 AM

Glen · Guest

Roof Cleaning Northern Virginia (571) 250 9650 wrote:

It took a little while coordinating with a busy HO, but we finally cleaned their roof today. But I HAD to take a picture of this for the RCIA forum first. The HO had taken a 'PW' to it earlier this year. Luckily they stopped themselves as they realized the granules were being blown off. (They're still in the gutter) Not to mention that the GC/algae came right back in no time flat.

We landed this deal after they saw the results on the neighbor's roof. I'll post some more before and after pics soon. Needless to say, this pic is going in my sales portfolio. Feel free to use it if it benefits you as well.

This is why I am trying so hard to educate home owners in Delaware, of the importance of not using a pressure washer or having any one that uses low pressure to clean there roof. It should by our number one goal to educate home owners of what is growing on the roofs and the importance of the proper way to kill it and clean the roof without damaging it. Non pressure roof cleaning.

Grizzly · Guest

Thanks for the effort, Ted. But, to a homeowner, that just looks like a clean spot on a roof. There's no damage to be seen to the untrained eye. I think you'd have to show them something like zero degree PW damage to get the point across. I know someone posted a pic here recently. IMO, that will be much more effective than a little granule loss that no homeowner will be able to see. -Clay

gleamingtheview · Guest

Here you go if you would like to use it.

Grizzly · Guest

Yep, that's it.

Guest

Grizzly wrote:

Thanks for the effort, Ted. But, to a homeowner, that just looks like a clean spot on a roof. There's no damage to be seen to the untrained eye. I think you'd have to show them something like zero degree PW damage to get the point across. I know someone posted a pic here recently. IMO, that will be much more effective than a little granule loss that no homeowner will be able to see. -Clay

Thanks Clay. A big part of this (for my very soft sell) will come in after I show an ARMA doc clearly stating high pressure should not be used, then I show a GAF-Elk doc that says the same - both key sentences highlighted in yellow. I do this now. With the pic, I can refer to an actual photo afterwards, mention the subdivision by name etc, and show the client that the GC came back within months. And by the way, you should have seen all the granules that were in their gutter Mr. Customer. (Here is where I reach to the back pocket of my sales book and pull a small shingle sample out to hand it to the client. Nothing like looking at those granules right then and there, discussing why shingles have them etc.

When they hand it back, that's when we'll flip to the before and after pics of that specific house.

I mention a soft sell - I let the facts sell the service. I even tell my clients that, that I'm not a sale person - I'll present the facts, and hopefully you'll be more informed of your options and maybe hire our services. If not, that's ok too. Of course we try to have fun while we're doing it and change the approach based on the client.

I quoted a high end home in Fairfax today that had 'stripes' on the roof from the off-the-shelf stuff. Man I hope I get that deal. More photographic evidence against that stuff, but more importantly, more proof flaunting the RCIA results, American-ProTech results. Pictures do say a thousand words....

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