Ray,

Your ad looks great, however i haven't had a good turn around on Yellow Book advertising. I actually cancelled my subscription this year. I'm going to try to invest that money I save in online advertising. Good Luck though.

Yellow book is good for certain clientele and branding. Just make sure you get the online (which you should) ad as well. There are alot of people that still use the book and yellow book online powers a lot of other advertising portal sites. The results are different for each business and territory. Good luck with it and if you can post some feedback during the year that would be great.

-- Edited by WDE on Thursday 30th of September 2010 09:42:10 PM

Here's my comment. The yellow pages are dead. I remember countless threads on this topic and the consensus was like 98% negative. I would hate to see you sign the contract to a dead medium of advertising.

I put an ad in the yellow book for this up coming year. They gave me a different number that is forwarded to my cell phone. This way I can track the calls

For everyone out there, you can get quite a few advertising companies to give you a special phone number that will track all of your calls. I use one that gives me all of the cusotmer's info when they call. I get an e-mail that contains a recording of the conversation that goes on with the customer, their address, phone number and any demographics that they have on that customer. It is great for follow ups.

Brian

The service is great but be careful on which firm you use as recording conversations is illegal unless they are notified or for intent of illegal practices.

Notice how small that book has gotten?

WDE wrote:

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The service is great but be careful on which firm you use as recording conversations is illegal unless they are notified or for intent of illegal practices.

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Daniel,
    I wouldn't worry too much about it being illegal. It is not you that is recording the conversation. It is the company that is providing you with the advertising. I can tell you that it is an invaluable tool. You can hear exactly how the person is handled on the phone and it really gives you a mirror to look into if you are the person that is answering the phone calls. The recorded call is usually completely different from how you remember the conversation going. ValPak is the company that I use. There are 3 other companies that I have looked into advertising with that offer the same service.

Brian

 

Robert,
     Do yourself a favor and do a search for roof cleaning in your area and see if the yellow page internet add come up anywhere in the search results. I have been hammered lately by the yellow page people saying they can get me listed high in search results on the internet, but I never find yellow book or super pages anywhere in the first 3 or 4 pages. Don't let them feed you a line of BS. Check for yourself in your area.

Brian