The Roof Cleaning Institute Of America Training & Certification Forum
"Find A Certified Roof Cleaner Directory"

zjim wrote:

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All three of these guys in Tampa preached sell your service and not your price. So when I got back from Tampa I changed around the way I gave my quotes to customers. This week as I collected checks from customers I ask why did you go with me. Not one of them told me becuase I was the cheapest( on avg I was $100 more ). The number one answer was they had the most confidence in me. So guys THANK YOU!!!

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 I'm always Glad When Guys are happy with the INFO they get from the shows. Thats cool Jim keep up the great Work and stay confident

If people bought on price alone, there would be no mercedes or lexus, or homes in nice areas either. If you have to sell on price alone, perhaps it's time to go back to school ? We are certified roof cleaners, we are better. There is a difference, and that difference must be communicated to your customers. Fail to do that, and all you will have to sell on is price. Communicate the differences, and you will take roof cleaning work away from lower priced, but less competent competitors.

zjim wrote:

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All three of these guys in Tampa preached sell your service and not your price. So when I got back from Tampa I changed around the way I gave my quotes to customers. This week as I collected checks from customers I ask why did you go with me. Not one of them told me becuase I was the cheapest( on avg I was $100 more ). The number one answer was they had the most confidence in me. So guys THANK YOU!!!

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It is so true that you have to sell your service.  The price point is the value of the service you created from blood sweat and work.  It is the price your clients have showed you they are willing to pay as well for this level of quality.  Unfortunettly some people will always get the lowest price for any service.  These are not your target customers.