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sweetwaterfish · Guest

Yellow pages?????

RCIA Founder

I would not waste my Money in Tallahasse Ray. Better to use Pay Per Click, IMHO

Aug 21, 2010

I recently read that the yellow pages will be done in less then six years......they say only the elderly still use it.

garyw · Aug 21, 2010

Yellow pages is a dying book. How many people you know that don't have a home phone anymore? Same is true for business's. Cell phones are about 1/3 the cost of a business line. Look how the yellow page directory has shrunk over the last 3 years. Very few peolle use it anymore. Also very expensive. jmho

Washed-up · guest

I do not advertise in the yp but my last customer questioned me stating that thats all they normally use. he is in his 70's

sweetwaterfish · Guest

I know that Tallahassee's top guy (Tim Asselton) carries a very large ad, and has done so for years. The book does have a lot of smaller ones too, so many in fact that you tend to get lost when looking at them. I think ist either go big or don't do it it all, but I do need something for name recognition.

I have had the comment a couple of times from people mentioning they have not seen me in the book, and at least one person went with a company who he felt had more " longevity", even though I've washed for at least 5 years longer that that guy.

I hate to do it....but feel I need to.

O wonder if it would be smart to do a display ad for a year or two, then scale back to a one line ad.

RCIA Founder

Washed-up wrote:

I do not advertise in the yp but my last customer questioned me stating that thats all they normally use. he is in his 70's

But he still used you. unless in an area with lots of elderly, it's a waster of money.

Roof Cleaning New Jersey · Aug 21, 2010

Better off with YP online directory. Though they arent that great either you have a much better shot at getting some work.
Isnt it funny how a YP salesmen will tell you how great and relevant their book still is?

Aug 21, 2010

Hey Ed, I really like your logo..really nice!

Simply Glass · Guest

Whats yellow pages?

Washed-up · guest

its what the older people use with the rotary phone..

Simply Glass · Guest

Ohhhh. That big book I would sit on when I was to small to reach the table.... Gotcha!

Washed-up · guest

yup, i used it at the barber shop. But like I said earlier I have had customers ask why I wasnt in it

Roof Cleaning Little Rock Arkansas · Guest

Whats a rotary phone?

Roof Cleaning New Jersey · Aug 21, 2010

Roof Cleaning Long Island N.Y 516-763-4108 wrote:

Hey Ed, I really like your logo..really nice!

Thanks Pat. I asked for something I can build my business around. Shouldve done it years ago.

ValleyPressureWashing · Guest

I ran an ad this year even though I knew alot of people said don't waste the money. When the book first came out, I received quite a few calls but after two months I didn't receive anymore from the yellow pages.

The one saving grace for me was that the first call I received from the yellow pages ad, paid for my ad for the year so the rest was gravy.

sweetwaterfish · Guest

I feel its a waste of capital, but I also feel that I've got to do something to help me establish more of an institutional presence for a couple of years. Here's what my rep has designed for me. Would love your comments.

An I'm not just focuing on Roof cleaning on this ad...I just don't think tallahassee is large enough for me to specialize in just that field at this point.

BTW...did tell my rep i wanted the certified RCIA logo in there too!

-- Edited by swee****erfish on Saturday 21st of August 2010 07:12:46 PM

Guest

I did a 1/4 page add a few years ago that definitely did not pay for itself - probably did not even recoup 30% of the cost. Last year I started doing just the on-line directory and got just as many calls. Most of my calls come from general internet leads though. I'm wondering when the book will be a thing of the past.

OSM-Jo · guest

Ask your Rep for a GUARANTEE, (it guarantees a certain number of calls) I know that the Yellow Book in our area will offer customers one. Also, with all the white in your Ad, what’s on the page behind you? These books are printed in a wash-out fashion were you can almost see right threw the page. Your Rep should have mentioned that if you purchase an Ad that you will be added to the online listings for free, be sure they list your website, will help your SEO.

I know lots of companies that are not renewing their ads in these books due to the economy, so its more or less weather you can afford it or not. And if older people are the only ones still using these books, I like their money just as well as the other generations. Just my thawts…

gutterdog · Aug 21, 2010

swee****erfish wrote:

Thinking 'bout taking out my first YP ad this year. Any suggestions, ideas on what works and what doesn't? I hate to advertise there, but as a new company, I need some exposure.

Dont do it. Waste of money.

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The Roof Cleaning Institute Of America Training & Certification Forum "Find A Certified Roof Cleaner Directory"

Dwayne MillerFLORIDAWASH

Lake Marion Citrus & Sumter Counties in Florida

Dwayne MillerFLORIDAWASH

Lake Marion Citrus & Sumter Counties in Florida

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The Roof Cleaning Institute Of America Training & Certification Forum
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Dwayne Miller
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Dwayne Miller
FLORIDAWASH

Dwayne Miller
FLORIDAWASH