I'm trying to figure out If I want to run the roof cleaning business through my current Roofing|Siding|Window company or if I should open a new name. Here are my thoughts, but would be open to hear your professional opinions.
If I run it through my current company.
1. I have 6 years in business
2. I wouldn't need to letter up our trucks differently
3. I'm guessing having a General Contractors license would be a good selling point
4. My 1,000,000/2,000,000 insurance policy should cover us
The downfall is the name is not descriptive of the work, (which we could easily add) but I wouldn't want other contractors figuring out what were doing right away and all start to follow suit by seeing our trucks out cleaning roofs and they would see it on our website too.
Another issue would be the whole part of starting another business. Logo, website, cards, yard signs, new insurance etc.....
I could run into a customer that doesn't realize that we can do their windows or siding down the road and I lose that customer contact if we had a totally different business.
As far as the general contracting license goes.,.. If you advertise that you are licensed to clean roofs then you could run into some problems when people figure out that you are not.
Also, I would rather hire the company that are roof cleaners only, not one that is the jack of all trades.
licensed to clean a roof? I didn't know you need that or that our state even offers that. Or were you talking about being licensed through here? I will do some google searching on pressure washer licensing in MN.
I also called our Web/marketing guy and his thoughts were for better google click ratings it might be best to stay the same name and get customers associating anything having to do with a roof. IE repair, replacement, cleaning, ice dam removal etc through the already existing company.
I understand what your saying about the jack of all trades though too. There is a company here that does roofing siding windows lawn care decks fences basement finishing etc... the list goes on. I would never use them.
What I mean is that there is no roof cleaning license so customers wouldnt care if you have a general contracting license. Its kind of on the verge of false advertising if you say "licensed and insured" on your roof cleaning ads. It gives off the impression that you are licensed to roof clean.
It would be a lot of work for you to start a new company though and I do understand that. In your situation, it might be better to just list it under your previous company...if it blows up, then maybe you can start something else.
I was in the same situation and I added myself as a separate subsidiary from my construction business and I put links on both websites. Then I had to get liability Insurance for Ugly Shingles.
Ugly Shingles has a link at the top to RWG and RWG has a link under services to Ugly Shingles. I am not saying that is the best way to do it, I am just saying what is what I did. Good Luck!
Is your current business Incorporated? If so, you could simply register a a dba under your current corporation. That's what I did. My corporation is Clay County Pressure Cleaning, Inc, but for marketing reasons I wanted to use a different name so I registered SoftWash Solutions as a dba under my corp. Now I can advertise with both names, yet all my paper work and taxes are still filed under my corporate name.
Run it through your other business as you already have a customer base. Just say we are happy to offer Professional roof cleaning and offer free estimates and inspections.
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RoofKleen Roy Lawson Owner 104 East Main St. Manchester, Tn 37355 Toll Free: (888) 258-3542 Mobile: (931) 273-8113 E-Mail: roy@roofkleen.biz